The Implementation of Algorithmic Pricing and Its Impact on Businesses, Consumers, and Policymakers: Algorithmic pricing raises concerns about collusion and antitrust enforcement
Berkley Technology Law Journal
MAY 18, 2025
By Sauntharya Manikandan, J.D. Candidate, 2026 Introduction to Algorithmic Pricing If you are a consumer in todays world, you have likely encountered AI algorithmic pricing. Think about the times when your Uber ride cost more due to surge pricing or when Southwest Airlines notified you about discounted tickets for a specific week or month. But how exactly does algorithmic pricing work?
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