Justia Legal Marketing & Technology blog

MARCH 25, 2025

If youre considering bringing a lawsuit, or if youve been sued by someone else, you may come across a lot of unfamiliar terms and concepts. Legal jargon can be hard to figure out, as can the procedural rules for bringing or responding to a case. A section of the Lawyers and the Legal Process Center in the Justia Legal Guides tries to make lawsuits and the court process more accessible to the average person.

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Justia Legal Marketing & Technology blog

JANUARY 3, 2025

The search landscape is constantly evolving. Search engines always strive to give users the best experience by helping them find the most relevant information online. The next big change in search is driven by artificial intelligence (AI), specifically generative AI. Generative AI focuses on creating something new. In the context of search engines, generative AI refers to using artificial intelligence algorithms to create original content like text or images in response to user queries.

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Justia Legal Marketing & Technology blog

DECEMBER 4, 2024

Navigating the competitive world of legal services means leveraging every tool at your disposal to stand out. What many lawyers don’t realize is that there are several powerful, completely free ways to enhance and maximize their professional online profiles, making them a more effective marketing tool. Unlike most legal directories that require a fee to update core profile information, the Justia Lawyer Directory offers these benefits at no cost.

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Justia Legal Marketing & Technology blog

JUNE 12, 2025

Join guest speaker and attorney Scott Kozlov for our upcoming Justia Webinar, Rule 5.5 Demystified: What Every New Lawyer Needs To Know To Practice Ethically. This presentation is a must-attend for attorneys navigating multijurisdictional practice. From defining what actually constitutes the unauthorized practice of law to dissecting real disciplinary cases, this webinar equips lawyers, especially those early in their careers, with the insights needed to avoid common ethical pitfalls and practic

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Justia Legal Marketing & Technology blog

APRIL 16, 2025

As we’ve discussed in previous posts, the user journey includes both online and offline touchpoints. It’s crucial to remember that the journey doesn’t end when someone fills out a form on your website or calls your office. Instead, it signals a transition to the essential offline, often in-person, phase of the client experience. A potential client visits your website, impressed by your expertise and commitment.

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Justia Legal Marketing & Technology blog

MARCH 14, 2025

Let’s discuss something that’s rapidly changing how we work: AI chatbots and how we talk to them. These powerful tools are computer programs that use artificial intelligence (AI) to simulate human conversation. Powered by a technology called Large Language Models (LLMs), AI chatbots can understand and respond to your questions, provide information, and even complete tasks, all through a chat interface.

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Justia Legal Marketing & Technology blog

JANUARY 14, 2025

Finding out that youre suspected of a crime can be unnerving. Someone in this situation may have many questions about the law and their rights. The Criminal Law Center in the Justia Legal Guides describes commonly charged crimes and potential defenses. It also discusses procedural features of the criminal justice system, including constitutional protections for suspects and defendants.

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Justia Legal Marketing & Technology blog

DECEMBER 17, 2024

In today’s digital age, a website is no longer a luxury; it’s an essential tool for law firms. It serves as a 24/7 virtual front door, a digital brochure, and a virtual salesperson. However, amidst constant design trends and technological advancements, it’s easy to get distracted by the latest trends and shiny features that may distract us from its main purpose.

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Justia Legal Marketing & Technology blog

NOVEMBER 19, 2024

A traffic ticket tends to be less serious than a criminal conviction, but it still can cause significant inconvenience and expense. A driver may want to know what could happen if they get a ticket, as well as how they could potentially fight a ticket and keep points off their license. They also may want to learn about the procedures in these situations, such as what happens during a traffic stop and in court.

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Justia Legal Marketing & Technology blog

NOVEMBER 18, 2024

In today’s rapidly evolving legal landscape, generative AI is revolutionizing patent law by streamlining complex processes and opening new opportunities for efficiency and creativity. Join our upcoming webinar for legal professionals who want to stay ahead of the curve as you explore how AI tools are reshaping the legal field, various tools you can use as a legal professional including existing AI patent software solutions, and the crucial ethical considerations to keep in mind.

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Justia Legal Marketing & Technology blog

NOVEMBER 11, 2024

In today’s increasingly digital world, LinkedIn has emerged as an essential platform for professionals looking to grow their networks and establish their expertise. However, for many Baby Boomer lawyers, the ever-evolving nature of social media can feel overwhelming and difficult to navigate effectively. This upcoming webinar is designed to simplify LinkedIn and provide practical, actionable guidance that can explain why long-practicing lawyers should be active on LinkedIn, and how to explore th

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Justia Legal Marketing & Technology blog

OCTOBER 22, 2024

Many Americans develop a strong attachment to their homes. Failing to keep up with a mortgage or certain other financial obligations may lead to the loss of the property. A homeowner facing this prospect may want to know more about how a foreclosure may unfold and the legal options that may be available to them. The Foreclosure Law Center provided by Justia aims to illuminate what can be a complex process.

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Justia Legal Marketing & Technology blog

OCTOBER 17, 2024

In July, Professors Vikram Amar & Michael Dorf addressed many key decisions by the Supreme Court, discussing the ways they may have changed the legal landscape. Our trusted professors are now back again to provide an engaging dialogue as to what is on the docket for the upcoming Supreme Court Term. With so many cases to examine, you will certainly find various insights into matters such as reasonableness of force under the 4th Amendment, restrictions on gender-affirming care for minors and

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Justia Legal Marketing & Technology blog

JULY 17, 2025

The artificial intelligence (AI) revolution presents law firms with unprecedented opportunities for growth and competitive advantage. In the world of digital marketing, AI search is a powerful equalizer, making previously complex and resource-intensive tasks accessible to businesses of all sizes. This is a game-changer for law firms, reminiscent of how the early web allowed them to promote their services and compete in a crowded legal landscape with cost-effective strategies.

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Justia Legal Marketing & Technology blog

MAY 15, 2025

Your website plays a critical role in how potential clients discover, evaluate, and ultimately choose your law firm. But if the site isnt accessible to people with disabilities, you may be unintentionally excluding a significant portion of your audience and putting your firm at risk of ADA-related legal challenges. The Americans with Disabilities Act (ADA), originally enacted to ensure physical spaces are accessible, is increasingly being interpreted to include digital spaces.

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Justia Legal Marketing & Technology blog

JUNE 17, 2025

Presented by immigration law veterans Greg Siskind and Charles Kuck, Shifting Sands offers an unflinching look at the sweeping changes to employment-based immigration in the past few months and years. From headline-grabbing executive orders to quieter but deeply disruptive procedural shifts, including staff cuts, budget slashes, and new interview mandates, this session charts a turbulent course through policy upheaval.

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Justia Legal Marketing & Technology blog

JUNE 9, 2025

The legal landscape is constantly evolving, and with it, the way potential clients find information and connect with law firms online. Search Engine Optimization (SEO) has been the cornerstone of online visibility for years. However, a powerful new player is rapidly gaining prominence: the answer engine. With the rise of AI chatbots (like ChatGPT), dedicated AI-powered answer engines (like Perplexity), and the increasing integration of AI into traditional search engines (like Google’s AI O

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Justia Legal Marketing & Technology blog

JUNE 6, 2025

Join us for our upcoming Justia Webinar with guest speaker and lawyer Esther Limb as she offers an in-depth look at the U visa process, from eligibility requirements to filing strategy. The program begins with a foundational overview of immigration law and the purpose behind U nonimmigrant status. It then walks attendees through each of the eligibility criteria for principal petitioners and qualifying family members, including how to demonstrate cooperation with law enforcement, substantial abus

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Justia Legal Marketing & Technology blog

MAY 23, 2025

Researching Competitors’ Links Backlink analysis plays a crucial role in any SEO strategy for legal professionals, presenting opportunities to improve a law firms websites authority and rankings. By utilizing various third-party tools such as Semrush , Ahrefs , Moz , and Majestic , legal professionals can conduct effective research on competitors’ backlink profiles.

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Justia Legal Marketing & Technology blog

MAY 6, 2025

Many Americans sink deep into debt, often for reasons beyond their control. Managing these financial burdens can cause serious stress, and its not always easy to see the best way out. People in debt can benefit from understanding the implications of the options available to them. They may have certain rights and protections of which theyre not fully aware.

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Justia Legal Marketing & Technology blog

JANUARY 15, 2025

At Justia, we are dedicated to empowering legal professionals with the tools and resources to succeed. Our Justia Webinars provide an inclusive platform for learning, skill-building, and professional growth. Our webinars are FREE to attend for anyone who has a Justia Connect account. Whether you are a lawyer, paralegal, law student, professor, or simply passionate about the law, our webinar series offers something for everyone.

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Justia Legal Marketing & Technology blog

DECEMBER 3, 2024

Consumers and businesses get insurance policies to protect them against a variety of risks. These range from car crashes and property damage to high medical bills and malpractice claims. Not everyone needs the same types of insurance, though, and deciding what works best for a particular person or entity may require some thought. The Insurance Law Center in the Justia Legal Guides covers areas such as life insurance, auto insurance, homeowners’ insurance, health insurance, and business insurance

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Justia Legal Marketing & Technology blog

JUNE 17, 2025

Taxes can cause immense stress to many Americans, and not just because of the financial burden. A maze of laws and regulations controls what a taxpayer owes and whether they can claim certain benefits like deductions or credits. It’s impossible to capture all the nuances in a clean and concise summary. However, some taxpayers may want to get a sense of the basics before bringing their specific concerns to an attorney.

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Justia Legal Marketing & Technology blog

APRIL 29, 2025

As search engines evolve, website attorney biography pages have become more than just introductions they’re powerful search engine optimization (SEO) assets. With the rise of AI-powered search features like Googles Search Generative Experience (SGE) and Bing’s AI summaries, users increasingly see curated, AI-generated answers to queries such as “ best personal injury lawyer near me.” To stay competitive, lawyers and law firms must adapt.

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Justia Legal Marketing & Technology blog

FEBRUARY 14, 2025

Did you know that potential clients don’t always land on your law firm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. This is their user journey the path they take before contacting you and understanding it is crucial for attracting more leads.

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Justia Legal Marketing & Technology blog

FEBRUARY 12, 2025

Running your own business can be exciting and daunting in equal measure. Youll need to address financial and logistical concerns to make sure that the process goes as smoothly as possible. But youll also want to understand key legal issues in areas like business formation, employee relations, commercial property transactions, and more. Even a seemingly minor oversight could have major repercussions for a business and its owners or managers.

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Justia Legal Marketing & Technology blog

JANUARY 28, 2025

The health care system in the U.S. diverges from its counterparts in most developed countries. Private entities rather than the government generally take the lead in providing health care services to most Americans. However, the government still regulates certain areas of the industry, such as health insurance. Publicly funded programs Medicare and Medicaid also offer critical assistance in making medical services accessible to certain sectors of the population.

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Justia Legal Marketing & Technology blog

NOVEMBER 5, 2024

When someone gets injured on the job, they may need significant treatment and may miss time from work while they recover. The workers’ compensation system aims to address these concerns by providing reimbursement for medical costs and partial replacement for lost wages. To get these benefits, an injured employee does not need to prove that their employer did anything wrong.

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Justia Legal Marketing & Technology blog

JULY 22, 2025

From smartphones and social media to cloud platforms and AI devices, digital evidence is increasingly central to family law litigation. Whether it’s a contested custody case, a high-asset divorce, or allegations of misconduct, the ability to preserve, discover, and present ESI can determine outcomes. Join us for this in-depth CLE webinar to understand what every family law attorney needs to know about handling digital evidence, from legal duties around preservation to admissibility standards in

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Justia Legal Marketing & Technology blog

JULY 16, 2025

As generative AI tools become embedded into consumer search habits, the digital playing field for lawyers is shifting fast. AI assistants like ChatGPT and Google Gemini increasingly recommend attorneys based on a mix of online profiles, website content, and reputation signals. Join Justia CEO Tim Stanley in this exclusive CLE webinar to learn how to align your digital presence with the criteria these AI models use, so you and your law firm are more likely to be surfaced in search results and cli

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Justia Legal Marketing & Technology blog

JULY 1, 2025

Join guest speaker and attorney Ruby Powers for our latest Justia Webinar, designed to help legal professionals navigate the fast-evolving world of AI. The webinar kicks off with context-setting insights on why law firms can’t afford to delay adopting smart technologies. From there, it explores how legal workflows are changing, how Gen Z attorneys expect tech-forward workplaces, and where most firms fall on the innovation curve.

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Justia Legal Marketing & Technology blog

MAY 19, 2025

Introduction to Legal Content and SEO This post provides a comprehensive overview of search engine optimization (SEO), including Googles search quality guidelines and strategies to enhance law firm website content for improved search rankings. Since Google is the primary driver of website traffic, the focus will be on practical techniques and tools to boost search visibility.

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Justia Legal Marketing & Technology blog

MARCH 27, 2025

Prospective clients frequently seek immediate answers online before contacting legal professionals. This article proposes a shift from traditional FAQ pages to embedding targeted questions and answers within practice area content, thereby enhancing SEO and building client trust. Furthermore, strategically crafted FAQs often appear as Google Featured Snippets and are cited within Google AI Overviews, increasing visibility and credibility.

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Justia Legal Marketing & Technology blog

MARCH 11, 2025

The process of pregnancy and childbirth may be both exciting and nerve-wracking for parents. Its much safer than it used to be, but theres still a risk that something could go wrong. Unfortunately, one way in which something could go wrong involves mistakes or oversights by healthcare providers. These errors sometimes result in serious injuries to the child, which may affect the rest of their life.

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Justia Legal Marketing & Technology blog

FEBRUARY 25, 2025

Online reviews play a pivotal role in establishing your law firms credibility and attracting and retaining clients. However, simply accumulating reviews isnt enough how you respond to them is even more critical. By thoughtfully engaging with your clients’ feedback, you demonstrate that you value their opinions and are committed to their satisfaction.

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Justia Legal Marketing & Technology blog

DECEMBER 26, 2024

In the high-stakes world of law, perfectionism often feels like a necessary trait. However, when the drive for perfection spirals into self-doubt and mental health struggles, it can become a harmful burden. Our upcoming webinar will examine the realities of perfectionism in the legal profession, its impact on your well-being, and how you can manage these pressures.

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Justia Legal Marketing & Technology blog

DECEMBER 19, 2024

As a lawyer, youre trained to avoid risk at all costs. But in todays fast-paced legal landscape, rigidity can be a liability. Our upcoming Justia Webinar with speaker Scott Mason will show you how to embrace adaptability without sacrificing your core strengths. Register now to gain actionable insights into developing a more agile mindset, enhancing your leadership capabilities, and staying ahead in a profession that demands flexibility and foresight.

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