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Get free e-book How do you make your firm the go-to choice for clients? The answer lies in your lawfirm branding. A lawfirms brand is an identity that communicates your expertise, builds trust, and sets you apart from competitors. Heres how: 1. Encourage attorneys to blog, Tweet, and speak at conferences.
The post Long-Form Content Drives Long-Term Success for Lawyers: Create Once, Cash In for Years appeared first on Articles, Tips and Tech for LawFirms and Lawyers. Ruth Carter | If you have limited resources for marketing, invest in your blog.
Get free e-book Starting your own lawfirm is a huge step—and, let’s be honest, it can feel a bit overwhelming. Whether you’re fresh out of law school or leaving a big firm to go solo, there’s a lot to figure out. So, what’s involved in how to start a lawfirm? Is it the right move for you?
Why settle for a one-size-fits-all template when your lawfirm is anything but generic? For example, most generic templates aren’t optimized for local SEO, a crucial factor for lawfirms that rely on clientele in their geographic area. The truth is that not all websites are created equal.
All the successful lawfirms you see on TV are full of sharpshooters with the smartest teams, the sleekest offices, and the sharpest suits in town. But wait—is their website still stuck in the dial-up era? Having a lawfirm website is as much of a no-brainer as owning a law library or sporting that indispensable power suit.
Online client reviews have also become a determining factor for many legal clients when narrowing down their choice of lawfirms. Star ratings on FindLaw’s attorney directory represent an average of all the ratings submitted for an attorney or lawfirm.
Incorporating new technologies into your lawfirm can feel like a big leap. Most articles singing the praises of automated billing focus on the benefits it will provide your firm. And at a lawfirm, time is quite literally money. At most firms, administrative staff—not attorneys—handle payment processes.
Legal software utilizing artificial intelligence (AI) helps lawfirms automate routine tasks like billing and document management, allowing lawyers and staff to focus on strategic tasks (or other areas that require their skills and expertise) and less on repetitive administrative tasks. How is AI Being Used in the Legal Field?
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