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Google Ads for Lawyers: A Beginners Guide to PPC Success

Justia Legal Marketing & Technology blog

For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for law firms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for law firms, and how it can help your firm grow.

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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

Use relevant keywords such as lawyer, attorney, and law firm to capture service-based searches like New York criminal lawyer or California employment attorney. Finally, keyword optimization plays a key role in visibility.

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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

They’re not simply searching for “lawyer,” but rather, “how to appeal a denied disability claim in Dallas.” These phrases are far more specific than simply “DUI lawyer” or “divorce attorney in Atlanta” Why are they called long-tail keywords?

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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

Think about how a potential client might phrase a question if they were speaking to a lawyer in person, and then structure your content to provide that immediate, clear answer. Instead of overly formal or keyword-stuffed prose, strive for a conversational tone that addresses user queries directly and empathetically.

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Legal Assistance for Car Accidents Involving Motorcycles: Everything You Need To Know

Ward Blawg

Being involved in a motorcycle accident with a car can be overwhelming and confusing, especially when it comes to sorting out the legal side of things. If you’ve been in this situation, having the right legal help on your side is really important.

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Steps to Take After a Car Accident: Advice from a Car Accident Lawyer

Legally Speaking

Getting into a car accident can be a shocking and terrifying experience. A car accident lawyer often advises on what actions can make a significant difference in the aftermath of a crash. It’s essential to know what steps to take immediately after to ensure your safety and protect your rights.

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Justia Legal Resources: Car Accidents Legal Center

Justia Legal Marketing & Technology blog

Should I hire a car accident lawyer? However, if they suffered serious injuries, or if fault seems uncertain, they may want to work with a lawyer who can protect their interests. Car accident attorneys generally do not charge any fees upfront for their services.