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For example, estateplanning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Targeting both geographic locations and practice areas is essential for search engine optimization.
For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for law firms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for law firms, and how it can help your firm grow.
Think about how a potential client might phrase a question if they were speaking to a lawyer in person, and then structure your content to provide that immediate, clear answer. Instead of overly formal or keyword-stuffed prose, strive for a conversational tone that addresses user queries directly and empathetically.
However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. It may not be the best option if: Long-term relationships drive your business : Areas like estateplanning, business law, or tax law often gain clients through referrals rather than immediate search intent.
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