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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

The legal landscape is constantly evolving, and with it, the way potential clients find information and connect with law firms online. Understanding these differences is paramount for law firms seeking to maximize online visibility in modern search engines. AEO: What Are the Main Differences?

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Building a Strong Legal Brand on Social Media in 2025

Justia Legal Marketing & Technology blog

For example, “I help New Jersey families navigate divorce with clarity and compassion” is far more impactful than “Experienced Family Law Attorney.” ” Customize your banner image with your firm logo, a relevant legal symbol, or a striking city skyline that resonates with your practice location.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

Are You Just Scratching the Surface of Your Law Firm’s Google Potential? But in the competitive legal landscape, simply existing online isn’t enough. ” Many law firms miss out on crucial features within their GBP that can dramatically improve their local search rankings and connect them with more high-intent clients.

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Building a Strong Legal Brand on Social Media

Justia Legal Marketing & Technology blog

For example, “I help New Jersey families navigate divorce with clarity and compassion” is far more impactful than “Experienced Family Law Attorney.” ” Customize your banner image with your firm logo, a relevant legal symbol, or a striking city skyline that resonates with your practice location.

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Vanilla is a New Disrupter in Estate Planning

The Law Product Makers blog

Estate Planning, traditionally the domain of the legal profession, is about to be disrupted by another new entrant, Vanilla. The company seeks to enable financial planners to offer estate planning services and documents to their clients through a network of attorneys.

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Struggling to Reach Potential Clients? Find the Middleman

Attorney at Work

estate planning or general corporate work). Here are some ideas for building relationships with potential referral sources : Introductions: Set up a meeting to discuss your respective client lists and plan introductions. Legal advice: Provide second opinions or quick reviews of documents at no charge.

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Smart Ways to Use ChatGPT at Your Law Practice—Without Getting into Hot Water

Rocket Matter

By streamlining tasks, including marketing and client communications (which any lawyer knows can take up more time than expected), law firms that leverage AI can increase their profitability and productivity. Understandably, many law firms are cautious about utilizing ChatGPT and other AI tools.