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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

The legal landscape is constantly evolving, and with it, the way potential clients find information and connect with law firms online. Understanding these differences is paramount for law firms seeking to maximize online visibility in modern search engines. AEO: What Are the Main Differences?

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Small Law Firm Succession Planning

Clio

Many lawyers start their firms focused on helping clients and building a successful practice, not wanting to think about the day they’ll leave it. However, failing to develop a small law firm succession plan for the firm’s eventual leadership transition opens the door to significant risks for your firm and your clients.

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Understanding the User Journey To Attract More Leads – Part Two

Justia Legal Marketing & Technology blog

Key Questions To Answer About Your Law Firm Website Visits Before diving into analytics, consider these fundamental questions: Where are your website visitors coming from? For example, a high bounce rate can suggest problems with your content, relevance, or design, but that’s not always the case, especially for law firm websites.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

Are You Just Scratching the Surface of Your Law Firm’s Google Potential? Your Google Business Profile isn’t just a listing; it’s a foundational element that helps provide trustworthy, rich information about your firm, directly impacting how potential clients find you today and in the future.”

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Justia Webinars: Empowering Women in Family Law: Strategies for Success

Justia Legal Marketing & Technology blog

CLE Webinar Details & Speaker Anna Blood is the founding attorney and CEO at Blood Law, a law firm experienced in family law and estate planning. The recording of this broadcast will also be available to Justia Connect Pro members shortly after the live event. ET/9:00 a.m.

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Future-Proof Your Practice: A Guide to Law Firm Succession Planning

Rocket Matter

The post Future-Proof Your Practice: A Guide to Law Firm Succession Planning appeared first on Rocket Matter. Is your firm prepared to handle this transition without losing clients, momentum, or revenue? According to a 2013 Law Firms in Transition Survey , the answer for most firms is usually concerning.

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Building a Strong Legal Brand on Social Media in 2025

Justia Legal Marketing & Technology blog

LinkedIn: Excellent for estate planning and corporate attorneys , though it can work well for all types of lawyers. Facebook: Still a solid choice for local community engagement and referrals , especially for consumer-facing practices that benefit from local group interactions and events. Create a simple weekly plan.