September, 2015

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Text Messaging OK for Attorney Advertising, Says Florida Bar

Legal Expert Connections

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in fact that text messaging is … a form of written communications … the same as any other written communications and must comply with [Bar] Rule 4-7.8(