How to Adapt Your SEO Strategy for the Age of AI Search
Justia Legal Marketing & Technology blog
JULY 17, 2025
Google uses the E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trust) to generate the human feedback data that trains and refines these AI models. For law firms, demonstrating a high level of E-E-A-T is the bedrock of visibility in AI search. Amplify Your E-E-A-T: Experience.
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