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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

They’re not simply searching for “lawyer,” but rather, “how to appeal a denied disability claim in Dallas.” These phrases are far more specific than simply “DUI lawyer” or “divorce attorney in Atlanta” Why are they called long-tail keywords?

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. For instance, if you’re an estate planning lawyer, you can add “Estate Litigation Lawyer” and “Trial Attorney.”

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4 Tips for Branding Yourself in a New Legal Practice Area

Martindale-Avvo

Lawyers rely heavily on marketing strategies in order to be successful in an extremely competitive industry. If youre already an established criminal defense lawyer, think about how youve marketed yourself in the past. Or do they need a compassionate lawyer to guide them through the legal process?

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

For example, a user might click a link in a PDF file, view your profile in a lawyer directory, find your latest Facebook post, or discover your website via Google. Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].”

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. Many personal injury lawyers and law firms also advertise for the same keywords. After all, they just searched for you right this moment!

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How Much Do Law Firms Spend on SEO?

Lawmatics

Why SEO matters: The mindset of todays legal consumer Imagine youre a potential client searching for a lawyer. You pull out your phone and type something like, best personal injury lawyer near me. Youve just been in a car accident, and your insurance company is dragging its feet. Whats the first thing you do? What drives costs?

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Your Guide on How to Get Clients as a Solo Attorney

Martindale-Avvo

Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUI lawyer near me.” Leverage Social Media Social media marketing for lawyers isn’t new. Work on Your Local SEO Every marketing step you take should keep local SEO in mind.