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They’re not simply searching for “lawyer,” but rather, “how to appeal a denied disability claim in Dallas.” These phrases are far more specific than simply “DUIlawyer” or “divorce attorney in Atlanta” Why are they called long-tail keywords?
.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. For instance, if you’re an estate planning lawyer, you can add “Estate Litigation Lawyer” and “Trial Attorney.”
Lawyers rely heavily on marketing strategies in order to be successful in an extremely competitive industry. If youre already an established criminal defense lawyer, think about how youve marketed yourself in the past. Or do they need a compassionate lawyer to guide them through the legal process?
For example, a user might click a link in a PDF file, view your profile in a lawyer directory, find your latest Facebook post, or discover your website via Google. Search terms they might use: “Best DUIlawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].”
However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. Many personal injury lawyers and law firms also advertise for the same keywords. After all, they just searched for you right this moment!
Why SEO matters: The mindset of todays legal consumer Imagine youre a potential client searching for a lawyer. You pull out your phone and type something like, best personal injury lawyer near me. Youve just been in a car accident, and your insurance company is dragging its feet. Whats the first thing you do? What drives costs?
Most people hire only local attorneys, so your localized SEO efforts will pay off as a solo attorney when you rank well for search terms like “DUIlawyer near me.” Leverage Social Media Social media marketing for lawyers isn’t new. Work on Your Local SEO Every marketing step you take should keep local SEO in mind.
Lawmatics CEO Matt Spiegel recently joined the Love Thy Lawyer podcast, hosted by Louis Goodman. Podcast Transcript Louis Goodman — 00:03 Welcome to Love Thy Lawyer, where we talk to practicing attorneys about their lives in and out of the practice of law. I'm Louis Goodman, the host of the show, and yes, I'm a lawyer.
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