article thumbnail

A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.

article thumbnail

Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

Are You Just Scratching the Surface of Your Law Firm’s Google Potential? ” Many law firms miss out on crucial features within their GBP that can dramatically improve their local search rankings and connect them with more high-intent clients. That’s the first step.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tips for Branding Yourself in a New Legal Practice Area

Martindale-Avvo

When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, its important that you take the time to consider how youll brand this new career move. As an attorney, youre always looking for ways to better serve your clients.

article thumbnail

Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Did you know that potential clients don’t always land on your law firm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different law firms and looking for the right fit.

Law firm 147
article thumbnail

Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

The post Next Level Strategy: How Law Firms Should be Using Google Ads appeared first on Rocket Matter. If you run a law practice and need qualified leads who are eager to find your firm, Google Ads is a great way to start. Are Google Ads right for your law firm? Its one of the most effective marketing channels.

article thumbnail

How Much Do Law Firms Spend on SEO?

Lawmatics

It positions your firm at the exact point where intent meets action one of the tenets of digital marketing for law firms. Heres why it pays to pay to have the best SEO for law firms: Legal consumers are searching, and fast: Research shows that 68% of all online experiences start with a search engine. Lets break it down.

article thumbnail

Your Guide on How to Get Clients as a Solo Attorney

Martindale-Avvo

Solo law firm marketing can be challenging. It sounds simple enough on the surface, but this is something that too many businesses, including law firms, neglect. If you think about it, few people are thrilled to be hiring a personal injury, family law, or business attorney.