Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

The homepage is one of the most important pages for your law firm website. In order to fully leverage the SEO value and conversion potential of your homepage, you’ll need to establish your brand, communicate your law firm’s value, demonstrate your expertise, and make strategic design decisions to encourage conversions.

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Legal Talk Network

JUNE 4, 2024

Lawyers, in particular, have played a critical role in solidifying and protecting rights, like in the landmark Bostock v. Gavin Alexander Gavin Alexander is a founding member of the Massachusetts Supreme Judicial Court’s standing committee on lawyer well-being and serves as the director of wellness at Jackson Lewis P.C.,

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Lawmatics

DECEMBER 17, 2024

Picture this: Its late at night, and a potential client is frantically Googling best criminal defense attorney near me after an unexpected run-in with the law. Now imagine your firm isnt even on the first page of results. Do Law Firms Need SEO? Absolutely, and heres why.

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Martindale-Avvo

APRIL 3, 2025

When you notice that there is a lack of representation in a certain practice area, are changing the direction of your law firm, or simply branching out into a new practice area, its important that you take the time to consider how youll brand this new career move. Keep your target audience in mind.

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Rocket Matter

FEBRUARY 20, 2025

The post Next Level Strategy: How Law Firms Should be Using Google Ads appeared first on Rocket Matter. If you run a law practice and need qualified leads who are eager to find your firm, Google Ads is a great way to start. Are Google Ads right for your law firm?

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Above the Law - Technology

JULY 10, 2023

In what is clearly a major milestone for Milestones , a legal tech company whose product provides law firm clients with automatic updates on their cases, it has closed a $2.1 The process proved frustrating, as she felt that her lawyer never kept her in the loop.

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Lawmatics

DECEMBER 19, 2024

Why SEO matters: The mindset of todays legal consumer Imagine youre a potential client searching for a lawyer. You pull out your phone and type something like, best personal injury lawyer near me. It positions your firm at the exact point where intent meets action one of the tenets of digital marketing for law firms.

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Attorney at Work

NOVEMBER 30, 2021

While TikTok presents a great opportunity for law firms to market their services, many attorneys are unsure of how to use the app or whether it is worth the investment. How Do Lawyers Use TikTok? Lawyer Anthony Barbuto brings the fun to TikTok with his dancing, rapping, singing and general entertainment videos.

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Clio

JULY 3, 2024

Lead generation services can be a great marketing channel for lawyers to acquire new clients. Compared to SEO, social media, or other types of advertising, buying leads is probably one of the fastest and easiest ways to get more clients for your firm. After all, attracting qualified leads for your law firm can be time-consuming.

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Martindale-Avvo

SEPTEMBER 12, 2023

The next stage is actually convincing potential clients you are the best lawyer for them. Your potential clients probably aren’t lawyers and might not know the difference between a personal injury lawyer handling car accident cases and a criminal defense attorney offering D.U.I.

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Martindale-Avvo

MARCH 7, 2024

Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Balancing Firm Profitability With An Effective Pricing Strategy While cost is a critical consideration for prospective clients, you still have to run your law firm like a business.

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Clio

AUGUST 21, 2024

As a lawyer, you’re an expert on the practice of law—but are you taking the time to track what’s important when it comes to guiding the success of your firm? Law firm KPIs , or Key Performance Indicators, can help. Why are Law Firm KPIs valuable? But what exactly are KPIs, and why are they important?

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Martindale-Avvo

MARCH 7, 2024

Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold. They focus on business law, criminal defense, estate planning, family law and labor/employment law.

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Attorney at Work

JULY 27, 2022

What does it take to become a successful lawyer in your particular niche? In a series of in-depth interviews for the Estrin Report , Chere Estrin profiles top lawyers from all types of practices. This week, we feature criminal defense lawyer John Tolley , who has tried more than 45 jury trials and handled thousands of cases. .

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Martindale-Avvo

JANUARY 6, 2025

Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. Alfred Mackenzie, Attorney at The Lanie Law Firm, P.C.

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Martindale-Avvo

JUNE 20, 2023

Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, Complete Profile Plus simply helps lawyers increase their online visibility four-fold. They focus on business law, criminal defense, estate planning, family law and labor/employment law.

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Martindale-Avvo

FEBRUARY 22, 2024

Running a law firm is a lot of work. Large law firms understand the need for effective marketing and often hire internal marketing managers to handle this task. Hiring a full-time marketing manager may not make sense for lawyers in solo, small, or mid-sized law firms in the U.S.

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Lawyerist

MARCH 29, 2024

Every year, the Lawyerist team sets out to find examples of the best law firm websites from our vast community. Output Law Designer: Caleb Ellis What Makes Them Special It is obvious that Output Law caters to creatives, the design is sleek, sophisticated, and modern.

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Martindale-Avvo

SEPTEMBER 14, 2023

Even if you are the best at what you do, the modern attorney has to follow some branding basics for law firms. Law firm branding puts these qualities front and center so your target clients recognize you when they are looking for representation. Why Does Your Law Firm Need Branding?

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LawSites

NOVEMBER 10, 2022

This integration is especially meaningful to me because it connects the two companies I founded with the purpose of helping law firms leverage modern technology to run a more efficient practice.” Spiegel had been a criminal defense lawyer when, in 2009, he founded MyCase.

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Lawmatics

NOVEMBER 16, 2023

If you’re a practicing lawyer, you’re bound to be head-down on substantive law practice. It can be hard to carve out time to work on your business, but lagging behind in developing the business of your firm can get in the way of the actual practice of your firm. You know – billable hours. Matt and Jared have answers.

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LawSites

JUNE 6, 2023

Noella Sudbury became interested in the issue of criminal records expungement soon after law school, while working as a criminal defense lawyer. Nota , the online business banking platform designed specifically for solo and small law firms. We appreciate their support and hope you will check them out.

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Legal Tech Monitor

SEPTEMBER 20, 2023

Stories are increasingly common of lawyers who leave law practice to start legal technology companies, but few achieve the level of success as an entrepreneur of Matt Spiegel. He was a criminal defense lawyer in 2009 when he founded MyCase , one of the earliest cloud-based law practice management companies.

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Martindale-Avvo

JUNE 9, 2024

As a law firm, being able to adapt to change is crucial. On June 2, 2020, we hosted a panel, presented by Atlanta-based trial attorney Erin Gerstenzang, to discuss some tips and tricks on how to prepare your firm and help it to survive through future disruptions. One way of doing this is through the use of technology.

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Martindale-Avvo

MARCH 12, 2024

Every lawyer understands that generating leads is critical to the success of their practice. Not every lead will be someone who is ready to sign on with your firm. A “lead” is a prospect or potential client for your law firm. Fortunately, your law firm can employ several effective lead-generation methods.

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Centerbase

NOVEMBER 7, 2023

Agile, streamlined processes are what modern law firms need to effectively handle the full gamut of activities required to take a matter from client intake to paid in full. Firms are under constant pressure to optimize their workflows, reduce manual errors, and maximize billable hours. Technology can address these challenges.

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The Barrister

MARCH 11, 2025

When most people think of a law degree, they envision a career in traditional fields such as litigation,corporate law, or criminal defense. However, a law degree offers a versatile skill set that can be applied across various industries and professions. However, only 51% were working in law firms.

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Martindale-Avvo

MARCH 7, 2024

Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Balancing Firm Profitability With An Effective Pricing Strategy While cost is a critical consideration for prospective clients, you still have to run your law firm like a business.

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Martindale-Avvo

MARCH 7, 2024

Many law firms spend tremendous amounts of money to attract prospective clients but fail to seal enough deals to remain profitable. Balancing Firm Profitability With An Effective Pricing Strategy While cost is a critical consideration for prospective clients, you still have to run your law firm like a business.

Law firm 52

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Martindale-Avvo

MARCH 7, 2024

Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold. They focus on business law, criminal defense, estate planning, family law and labor/employment law.

Law firm 52

Law firm Criminal Defense Estate planning Law 52

Martindale-Avvo

MARCH 7, 2024

Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold. They focus on business law, criminal defense, estate planning, family law and labor/employment law.

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Law firm Criminal Defense Estate planning Law 52

Martindale-Avvo

MARCH 12, 2024

Every lawyer understands that generating leads is critical to the success of their practice. Not every lead will be someone who is ready to sign on with your firm. A “lead” is a prospect or potential client for your law firm. Fortunately, your law firm can employ several effective lead-generation methods.

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Attorney at Work

JANUARY 28, 2022

What does it take to become a successful lawyer in your particular niche or practice area? In a series of in-depth interviews for the Estrin Report , Chere Estrin profiles top lawyers from all types of practices. The Saunders Firm. What does Saunders believe you need to be a top lawyer in your field? A new lawyer.

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LawNext podcast

SEPTEMBER 18, 2023

Stories are increasingly common of lawyers who leave law practice to start legal technology companies, but few achieve the level of success as an entrepreneur of Matt Spiegel. He was a criminal defense lawyer in 2009 when he founded MyCase , one of the earliest cloud-based law practice management companies.

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Legal Expert Connections

FEBRUARY 1, 2016

Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. While the Michigan blogger is a no-fault attorney, this incident can apply to all practices of law—from criminal defense to insurance defense.

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LawSites

JANUARY 17, 2022

Target customer: In-house legal departments and law firm attorneys who serve as outside general counsel. Target customer: Law departments in 2022 and expanding into law firms in 2023. Target customer: Medium to large firms, particularly those in the 100-200 range of Am Law’s rankings.

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Clio

NOVEMBER 27, 2023

It’s a classic challenge: Legal clients want options when it comes to paying their legal bills, and law firms want to get paid. By offering recurring payment plans, law firms make it more manageable for clients to pay their legal bills in regular installments instead of one large sum. It’s a win-win.

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