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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

Creating an effective lawyer blog post in 2025 requires a strategic approach that combines timeless principles with modern technological advancements. If AI detects that your posts about estate planning for small businesses get high engagement, it may suggest writing more content in that niche. AI-powered chatbots (e.g.,

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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Targeting both geographic locations and practice areas is essential for search engine optimization.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. This immediately tells Google your core expertise. ” How To Implement: Log into your GBP dashboard.

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10 Best Lead Generation Services for Lawyers

Clio

Lead generation services can be a great marketing channel for lawyers to acquire new clients. In this post, we review the top 10 best lead generation services for lawyers , including how each service works, what practice areas they serve, and info about their pricing. Your profile will be discoverable in the lawyer directory.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent.

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How Many Leads Does It Take to Get a Client?

Martindale-Avvo

Every lawyer understands that generating leads is critical to the success of their practice. In other words, the sense of urgency may be greater for a person who needs a criminal defense attorney than for someone searching for an estate planning lawyer. So, how many leads does it take to get a new client?

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Case Study: ProVantage Helps Law Firm in Texas & Arkansas

Martindale-Avvo

Carefully created based on feedback from attorneys, consumer insights, and leveraging our vast expertise in the legal space, ProVantage simply helps lawyers increase their online visibility four-fold. They focus on business law, criminal defense, estate planning, family law and labor/employment law.