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News and Notes From Google Local Services Ads: July 2025

Justia Legal Marketing & Technology blog

Google Local Services Ads (LSAs) have become a vital marketing tool for law firms aiming to dominate their local market and foster client trust. Law firms must accept these updated terms by July 22, 2025, or risk suspending their ads and losing eligibility to serve potential clients through the LSA platform.

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Productizing Legal Work – A New How-To Manual by Gabriel H. Teninbaum

The Law Product Makers blog

That is why I call this book a “manual.” Lawyers and other developers new to this concept would find this manual indispensable as an introduction to the subject and a checklist of the major issues that need to be considered when undertaking a productization of legal work project. Price The book is pricey as it costs $108.00

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Reflections on ReInvent Law Silicon Valley @ 10 Years – Part 1

LawSites

. – Dan Lear and Bob Ambrogi, series editors Dan Lear, Head of Marketing and Partnerships at Gravity Legal Dan Lear is head of marketing and partnerships at Gravity Legal, an electronic payments and money management firm built specifically for lawyers and law firms. He is based in Seattle, Wash.

Law 59
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Reflections on ReInvent Law Silicon Valley @ 10 Years – Part 1

Legal Tech Monitor

. – Dan Lear and Bob Ambrogi, series editors Dan Lear, Head of Marketing and Partnerships at Gravity Legal Dan Lear is head of marketing and partnerships at Gravity Legal, an electronic payments and money management firm built specifically for lawyers and law firms. He is based in Seattle, Wash.

Law 52
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The Year Ahead in Legal Tech: AI, Innovation, and Opportunity

Legal Tech Monitor

In the coming year, you can expect to see a heightened pace of AI development with generative AI appearing as the interface in all the tools you regularly use in your law firm. 2025 is sure to be a year for the record books, and now is the time to prepare yourselves for what will come.

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Exclusive: As UpCounsel Launches Crowdfunding Campaign, the Phoenix-like Story Of Its Rise from Near Shutdown

LawSites

Additionally, UpCounsel plans to roll out additional products and services and says it will eventually launch its own, UpCounsel-branded, full-service law firm. Even as it has shored up its core legal marketplace, UpCounsel has been planning to launch several new products – and eventually to launch its own branded law firm.