Justia Legal Marketing & Technology blog

MAY 23, 2025

Although technical SEO alone won’t guarantee top rankings, it is crucial for effectively managing a law firm’s website. For law firm websites, HTTPS protects sensitive information and builds trust by showing users that the site is safe and secure. It is critical for website security and search engine rankings.

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Clio

JANUARY 8, 2025

Blogging is still one of the most powerful tools for building your law firms online presence, especially if youre just starting out. In todays digital landscape, a well-executed blog is essential for attracting potential clients. Schedule a demo today to see how easy it is to build your perfect law firm website.

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Kevin O'Keefe

OCTOBER 25, 2023

Danny Goodwin of Search Engine Land reports on a recent study by BrightEdge, an enterprise SEO platform, finding blog posts occupy a significant position in Google Search rankings. Specifically, blogs appear 23% of the time in the top 5 search positions, making them the most common content type to do so.

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Justia Legal Marketing & Technology blog

APRIL 16, 2025

5 Tips for a Seamless Experience for Potential Clients A positive and consistent experience is crucial for any successful law firm in today’s connected world. Include a map and clear, concise directions to find your law firms offices. Consistency builds trust and makes your brand recognizable.

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Clio

DECEMBER 3, 2024

Your family law firm works hard to help clients navigate some of their most challenging transitions. But if your firm doesn’t come up when a potential client searches for “divorce lawyer near me” or “child custody attorney in Atlanta” online, you might miss out on connecting with someone who really needs your expertise.

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Kevin O'Keefe

SEPTEMBER 28, 2023

Education and working with a trusted partner may be the best answer in assuring you as a lawyer or law firm are acting in an ethical and secure fashion when using AI in legal blogging. Large law firms began blogging twenty years ago, not without ethical and security concerns. We explained” was the key.

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Kevin O'Keefe

DECEMBER 19, 2023

Much of what McIlroy says applies to law firms and their legal blogging. This is exactly the approach law firms took to legal blogging, at its inception. Law firms started with one legal blog, the vast majority written by one lawyer. Same with legal blogging.

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Legal IT Professionals

MARCH 5, 2025

Legal industry experts are advising law firms to approach AI responsibly with good data hygiene, vetting AI tools ahead of adoption and preparing for potential regulations, at the top of their AI checklist.

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Clio

NOVEMBER 4, 2024

However, failing to develop a small law firm succession plan for the firm’s eventual leadership transition opens the door to significant risks for your firm and your clients. In this blog, we outline essential steps to take when developing and enacting a succession plan, and how to avoid common mistakes.

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Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

The homepage is one of the most important pages for your law firm website. In order to fully leverage the SEO value and conversion potential of your homepage, you’ll need to establish your brand, communicate your law firm’s value, demonstrate your expertise, and make strategic design decisions to encourage conversions.

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Attorney at Work

JULY 31, 2024

David Arato | Blogging can connect your firm with potential clients who are seeking legal representation or advice online. The post How Blogging Can Get Law Firms More Clients appeared first on Articles, Tips and Tech for Law Firms and Lawyers.

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Justia Legal Marketing & Technology blog

FEBRUARY 26, 2025

Is your law firm poised for deliberate and sustainable growth? For many B2B law firms, business development can feel overwhelming or unfocused. Secure your spot today and take the first step toward intentional growth for your law firms future! All you need to do is fill out a simple registration form.

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Justia Legal Marketing & Technology blog

SEPTEMBER 8, 2023

While you certainly want to increase law firm website traffic, you also want to turn those website visitors into clients. Simply put, converting your website visitors into new clients is crucial for law firm growth. Leverage badges for awards and associations as marketing collateral for your firm. The WCAG 2.1

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Justia Legal Marketing & Technology blog

MAY 30, 2023

Give ChatGPT an overview of your Law firm practice. To effectively leverage ChatGPT and ensure you get the best responses to your prompts, you will want to first give a background of your law firm practice as a prompt. Provide a list of legal marketing ideas for my {locality} {practice area} law firm.

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Justia Legal Marketing & Technology blog

JULY 21, 2023

When you spend your hard-earned marketing dollars on pay-per-click (PPC) advertising for your law firm, every click counts. Therefore, it is crucial that the potential new clients clicking on your ads land on specialized pages designed to convert, or in other words, call your firm or submit a contact form. Landing Pages v.

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Justia Legal Marketing & Technology blog

MAY 23, 2025

Researching Competitors’ Links Backlink analysis plays a crucial role in any SEO strategy for legal professionals, presenting opportunities to improve a law firms websites authority and rankings. Law firms should focus on acquiring backlinks from high-authority sources that are closely related to their practice areas.

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Justia Legal Marketing & Technology blog

JANUARY 12, 2024

In the digital age, one of the most important parts of your practice-growth strategy is your law firm’s website. Keep reading this post for four resolutions that can help breathe new life into your law firm’s website as you start working toward your 2024 goals. Final Thoughts: Why Do You Care?

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Justia Legal Marketing & Technology blog

MAY 17, 2023

As countless clients turn to online resources to find legal services, law firms must leverage digital marketing tools to stay ahead of the competition. In this post, we are highlighting three law firms that achieved exceptional results for their practices by partnering with the Justia Amplify team.

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Justia Legal Marketing & Technology blog

OCTOBER 30, 2023

However, developing high-quality content is also critical to building a strong law firm website optimized for search engines and increased conversions. Justia AI Writer empowers lawyers with access to our exclusive AI content generation tool specifically designed to aid in law firm website content creation.

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Attorney at Work

MAY 15, 2025

The post The Right Way to Use AI for Authentic, Human-Centered Law Firm Content appeared first on Articles, Tips and Tech for Law Firms and Lawyers. David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

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Justia Legal Marketing & Technology blog

MAY 2, 2024

You know the ins and outs of law in your practice area, helping clients day-in and day-out for years to achieve the happy ending to their cases, but now it’s time for you to settle down for your happy ending too. Darren Wurz is a financial advisor at Wurz Financial Services, specializing in financial planning for law firm owners.

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Rocket Matter

JANUARY 27, 2025

Get free e-book How do you make your firm the go-to choice for clients? The answer lies in your law firm branding. A law firms brand is an identity that communicates your expertise, builds trust, and sets you apart from competitors. Encourage attorneys to blog, Tweet, and speak at conferences. Heres how: 1.

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Justia Legal Marketing & Technology blog

FEBRUARY 28, 2025

The world of law firm marketing is changing, and video is at the forefront of this transformation. As clients increasingly turn to online video content, law firms that leverage this medium have a unique opportunity to build credibility and foster stronger connections with their audience. Reserve your seat today!

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3 Geeks and a Law Blog

AUGUST 2, 2023

After writing up his findings, Ryan shared that post with Greg and Toby, and the question quickly arose, “can we find some actual, useful data to better understand the effect that Generative AI might actually have on law firms?” to law firms in the very near future.

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Justia Legal Marketing & Technology blog

AUGUST 2, 2023

Are you a solo attorney or managing a small law firm? Do you wonder how to unlock your law firm’s full potential? What to Expect in This Justia Webinar Great Life, Great Practice: Four Cornerstones of Law Firm Success will be held on Friday, August 11 at 2:00 p.m. ET/11:00 a.m.

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Kevin O'Keefe

NOVEMBER 26, 2023

I’m in the law, where I’d guess the majority of blogging and digital publishing lawyers have thrown ethics out the window already by paying others to write content for them and publishing the content in their own name. s blogging platform. AI amplifies the passion, experience and care of the blogging lawyer.

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Justia Legal Marketing & Technology blog

APRIL 26, 2023

As we enter the spring and summer months, you may be considering refreshing your law firm website for the second half of the year. Your website is often the first point of contact between your law firm and new clients, the general public, and even other lawyers! Your law firm’s future clients are no exception.

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Justia Legal Marketing & Technology blog

SEPTEMBER 27, 2024

Darren Wurz is the Chief Wealth Counsel for Wurz Financial Services, a well-regarded specialist in financial planning for law firm owners. Five Steps To Tax Mastery for Law Firm Owners To Enhance Profitability is approved for one hour of General CLE credit in California, South Carolina (all levels), and North Carolina.

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Kevin O'Keefe

APRIL 19, 2023

I thought I’d ask our AI machines, Bing, ChatGPT, and Bard, what are the benefits of blogging to lawyers. The answer from Bing, running OpenAI’s ChatGPT across its search data: “Blogging can be beneficial for lawyers in many ways. In addition, blogging can bring in opportunities such as book assignments¹.

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Justia Legal Marketing & Technology blog

NOVEMBER 16, 2023

As the legal landscape and profession continue to evolve following the COVID-19 pandemic, law firm associates must also develop habits and skills designed to build a strong reputation and meaningful relationships that lead to individually aligned professional opportunities. ET/10:00 a.m. PT on Thursday, November 17, 2023.

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3 Geeks and a Law Blog

AUGUST 3, 2023

In this baseline model, the PPEP number is ~$2.6m; meaning that if all work at this firm were staffed and billed like this one matter, the firm average PPEP would be about $2.6m. For many people, especially in law firms, this can be somewhat counter-intuitive. Owners Benefit.”

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Justia Legal Marketing & Technology blog

JUNE 4, 2024

Developing a strong online presence is essential for any law firm seeking to reach new clients on the Internet. Law firm websites have long depended on passive techniques for collecting contact information from potential clients. This ensures that law firms have the necessary details to follow up promptly and effectively.

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Justia Legal Marketing & Technology blog

AUGUST 23, 2023

That’s why we are thrilled to present our next Justia Webinar, PPC Advertising in the Legal Industry: Challenges and Opportunities , to help you dive into the world of PPC advertising for lawyers and law firms!

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Trellis.Law Blog

MAY 13, 2025

Bob Ambrogi of LawSites spoke with Trellis co-founder Alon Shwartz for an article published on May 12 detailing the latest innovation from Trellis AI, developed in partnership with international labor and employment law firm Fisher Phillips.

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3 Geeks and a Law Blog

MAY 3, 2023

There are three rules for growth and success when it comes to large law firms. Brown emphasizes the need for law firms to develop strategies that prioritize clients and build meaningful relationships. Strategy, strategy, and strategy. So we reached out to Toby a few weeks ago and asked what he’d like to talk about.

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Justia Legal Marketing & Technology blog

MAY 22, 2025

For example, backlinks from well-regarded legal platforms, such as law school journals, legal blogs, or online legal directories, hold significant value. A criminal defense attorney , for instance, should prioritize links from criminal law websites or authoritative legal directories with a focus on criminal defense.

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Kevin O'Keefe

SEPTEMBER 22, 2023

We catalogue and syndicate a heck of lot of legal blog content on and through the LexBlog and Open Legal Blog Archive sites and systems. Blog content from LexBlog customers, with a page created for each the blog, the author and the publishing organization. Firms are looking for SEO. Profiles are created for each.

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