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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

Creating an effective lawyer blog post in 2025 requires a strategic approach that combines timeless principles with modern technological advancements. While foundational blogging practices remain essential, integrating AI and other cutting-edge tools can maximize your blogs impact.

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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

The Google Search Central blog regularly updates SEO best practices and algorithm changes. Additional content pages, including blog posts, articles, client testimonials, and community involvement sections, help build credibility and engagement, even if they do not directly impact SEO.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. This immediately tells Google your core expertise. ” How To Implement: Log into your GBP dashboard.

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10 Best Lead Generation Services for Lawyers

Clio

Attorney Websites, Content Creation, and Other Services Since FindLaw aspires to be your one-stop marketing shop, they also offer website development, content creation, blogging, social media, etc. Exclusive leads are probably more likely to convert into clients, but the tradeoff is that they are also more expensive.

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How Many Leads Does It Take to Get a Client?

Martindale-Avvo

Website: An SEO-optimized website can drive traffic to landing pages and blog content to build brand awareness and educate consumers about your firm’s services. In other words, the sense of urgency may be greater for a person who needs a criminal defense attorney than for someone searching for an estate planning lawyer.

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9 Attorney TikTok Accounts You Need To Follow For Marketing Inspiration

Lawmatics

Vlogs are video blogs where users share clips from their day, thoughts, or opinions with viewers–typically about everyday life. 4 Cierra Norris, aka @attorneycierranorris Cierra Norris , a criminal defense attorney in Chicago, has found success leveraging TikTok as an outreach platform. That's probably why she has 120.1K

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How Many Leads Does It Take to Get a Client?

Martindale-Avvo

Website: An SEO-optimized website can drive traffic to landing pages and blog content to build brand awareness and educate consumers about your firm’s services. In other words, the sense of urgency may be greater for a person who needs a criminal defense attorney than for someone searching for an estate planning lawyer.