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Forensic Accounting Marketing: How to Market Services to Attorneys

Legal Expert Connections

Whether the issue involves valuation disputes, lost profits, or allegations of financial fraud, attorneys rely on forensic accountants to provide the objective, analytical firepower needed to build or defend a case. Understand What Attorneys Really Want The first rule of marketing: know your audience.

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Continuing Legal Education for Paralegals

Clio

If continuous learning is important for attorneys—and it most definitely is—then it is equally important for paralegals. Sign up for one of our free CLE webinars , which could provide CLE credits in most states. Having CLE credits under their belt is an excellent way for paralegals to demonstrate their expertise and commitment.

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Law Firm Marketing: What to Include in a Client Newsletter

Legal Expert Connections

Attorney profiles : Introducing your attorneys and staff can help build trust and establish personal connections with your clients. Upcoming events : Promoting upcoming events such as webinars, seminars, or conferences can help you stay connected with your clients and attract new business.

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Law Firm Marketing in August

Legal Expert Connections

Reconnect with members of your referral network, including non-competing attorneys, accountants, insurance brokers, and others. Plan blog posts, social media updates, newsletters, and webinars. Some attorneys may continue to work remotely, so make sure that your marketing strategies accommodate both in-office and remote work scenarios.

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Law Firm Marketing: How to Measure the Success of a Law Firm Newsletter

Legal Expert Connections

You might include links to an attorney bio page, a blog article, an event sign-up page, a law firm brochure, or a court document. Promoting activities like an educational webinar, an e-book, or analysis of a legal trend, can help to keep readers receptive to your law firm newsletter. You get a structured business development process.

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A Guide to Law Firm Marketing in the Summer

Legal Expert Connections

Bring attorney bio pages up to date. If you get business from another attorney, a local CPA, an insurance professional, or a banker, the summer is a good time to schedule a relaxing breakfast or lunch meeting. It’s a good way to also reward the family members of busy attorneys. Write an article. Ask your vendors for new ideas.

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The Secret SAUCE for Law Firm Marketing on LinkedIn

Legal Expert Connections

Keep attorney confidentiality guidelines in mind when writing about a successful case outcome. Attorney Focus Promoting individual attorneys on your LinkedIn company feed is essential for enhancing professional visibility and credibility for both the attorney and the law firm.