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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

If AI detects that your posts about estate planning for small businesses get high engagement, it may suggest writing more content in that niche. Example: Lets say youre writing a blog post on estate planning for unmarried couples. AI-powered chatbots (e.g.,

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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

Attorney profile pages are also crucial, yet smaller firms often overlook them despite their role in establishing trust and showcasing legal expertise. For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. .” Tip: Choose the most specific primary category: Don’t just be “Law Firm.”

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10 Best Lead Generation Services for Lawyers

Clio

Their website includes a free legal Q&A service where people can get basic answers to their legal questions from real attorneys, as well as an attorney directory and other helpful legal articles and guides. Client reviews Each lawyer profile also includes an area for clients or other attorneys to leave reviews.

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9 Attorney TikTok Accounts You Need To Follow For Marketing Inspiration

Lawmatics

We’ve rounded up 9 attorney TikTok accounts to give fresh ideas for your account. Is TikTok a good marketing channel for attorneys? A resounding yes, TikTok is a great marketing channel for attorneys and legal professionals. It's easier to see it than explain it, so POV: You're in Deposition, and the Attorney is a First Year.

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Case Study: ProVantage Helps Law Firm in Texas & Arkansas

Martindale-Avvo

Nearly every person in search of legal services turns to the internet, and most potential clients can find attorneys via our newest service, ProVantage. How it’s Going Attorneys like James Scurlock of Wallace, Martin, Duke, & Russell have witnessed significant growth after adopting Martindale-Avvo’s ProVantage.

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How Many Leads Does It Take to Get a Client?

Martindale-Avvo

Specifically, attorneys who responded to leads faster and followed best practices retained their first client faster. In other words, the sense of urgency may be greater for a person who needs a criminal defense attorney than for someone searching for an estate planning lawyer.