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Google also offers extensive documentation and resources for SEO through Google Search Central, including articles, FAQs, optimization guides, and a community forum. Attorney profile pages are also crucial, yet smaller firms often overlook them despite their role in establishing trust and showcasing legal expertise.
To learn more about the verification and affiliation process and take the necessary steps, please read this Local Services Help article. Each attorney must use a unique email address to facilitate proper case generation through Evident’s verification system. Google has sent email notifications to all affected customers.
Some of them are ready to take the next step and connect with an attorney. Provide Information: Offer valuable content and resources to your audience, such as blog posts, articles, and whitepapers, to establish thought leadership and attract potential clients. Every day, potential clients are actively searching for legal help online.
Recently, Attorney at Work asked readers to share their note-taking habits and favorite note-taking tools. The post Lawyers’ Note-Taking Habits: Analog Attorney Survey Results appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Read on for the results.
For attorneys, this translates to reaching potential clients precisely when they need your expertise. ” Or perhaps they need “a probate attorney specializing in estate disputes with international assets.” But how do you connect with those actively seeking your specific legal services?
The post Attorneys: Compassion Is Your Superpower appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Gray Robinson | The quality of your life is impacted deeply by the compassion you offer and the way you support and advocate for others.
The post From Invisible to Influential: A Quick Guide to Attorney Video Marketing appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.
The following is an except from our recent American Bar Association article: “Clients are ahead of us in using data,” begins Dave Walton, the chair of cyber solutions and data strategies at Cozen O’Connor in Philadelphia.
The post How Digital PR Helps Attorneys Gain a Competitive Advantage appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Digital PR is about enhancing your visibility and thought leadership through online placements, content and partnerships.
Karen & David Skinner | LPM is a powerful tool for any attorney who wants to implement flat fees, increase efficiency, deliver a better client experience and improve profitability. The post Three Legal Project Management Tips for More Profitable Flat Fees appeared first on Articles, Tips and Tech for Law Firms and Lawyers.
Abstract This article explores the legal and ethical considerations lawyers must address when creating custom versions of ChatGPT for public use. It discusses the potential applications of these tools, such as educating clients on legal matters or providing preliminary advice to landlords.
AI-powered search engines typically cite sources by displaying links to the original websites or articles used to generate the answer. Create engaging video content that provides valuable information, such as attorney introductions, practice area explainer videos, legal updates/news, Q&A sessions, and client testimonials.
The new social network is gaining traction, and now could be the optimal time for attorneys to join the platform. The post Lawyers on Bluesky: A Guide to the Rising Social Media Platform Attracting Legal Professionals appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Lindsay Hanoski | Bluesky-curious?
This article proposes a shift from traditional FAQ pages to embedding targeted questions and answers within practice area content, thereby enhancing SEO and building client trust. For example, a criminal defense attorney might address questions like, “What are my rights during an arrest?” Are you capturing their attention?
The post Aligning Financial Decision-Making with Professional Purpose: A Guide for Attorneys appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Fixing the disconnect between achieving financial targets and genuine professional satisfaction.
From our recent National Law Review article – “Clients are ahead of us in using data,” begins Dave Walton, the chair of cyber solutions and data strategies at Cozen O’Connor in Philadelphia.
This is the first in a series of articles that will help lay a foundation so attorneys can better understand how AI works. The post How Generative AI Works (Part I) appeared first on Above the Law.
The article included multiple photos of Sewell, including the photo in question , and the Post apparently liked the image so much that they used a portion of the photo as the background for the newspaper cover that day (see screenshot at right). ” Attorneys’ Fees The plaintiff requested $120k in fees and costs. Not willful.
This article provides several pointers for How to Prospect on LinkedIn. The post Attorney Marketing: How to Prospect on LinkedIn appeared first on Law Firm Marketing | Legal Marketing. Readers will learn the difference between following people, inviting connections, and using LinkedIn InMail for targeted messaging.
The post Legal Compensation Strategies: From Market Analysis to Fair Pay Practices appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Camille Stell | Compensation is one of the most powerful levers a firm has to shape behavior, reward success and signal its values.
Is ‘trusted advisor’ really the one and only success route for an attorney? The author argues that there are—and have always been—three different types of client relationships and three other sustainable models for professionals besides trusted advisors.
The post Client Engagement Agreements: An Underused Tool in a Lawyer’s Arsenal appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Jared Correia | Before entering into another loosely defined relationship, consider adding the following clauses to your fee agreements.
Caution and Common Sense appeared first on Articles, Tips and Tech for Law Firms and Lawyers. While these headlines deliver a powerful cautionary message, they should not deter you from using GenAI in your law practice. What Lawyers Need to Know About GenAI […] The post Keys to Using GenAI in Your Law Practice?
This is clearly an attempt to undermine the entire negotiation process, and frankly, I expected better from a seasoned attorney like yourself. This is clearly an attempt to undermine the entire negotiation process, and frankly, I expected better from a seasoned attorney like yourself.
This blog post will explore the essentials of successful strategies for boosting SEO for divorce attorneys, from optimizing your family law firm’s website to embracing local SEO and learning how to track and measure your SEO efforts.
According to Bloomberg’s Legal Ops and Tech Survey, 54% of law firms cite security concerns as one of the top barriers to implementing new legal technology — more than budget […] The post Legal Tech Security Checklist: What You Need to Know When Evaluating New Technology appeared first on Articles, Tips and Tech for Law Firms and Lawyers. (..)
Simply put, blogging involves creating and sharing content, such as articles and insights, on your website (potentially even incorporating images and video) to connect with your audience and showcase your expertise. However, many professionals write articles and posts on LinkedIn that are similar to blog posts.
David Hunter | In a choppy market, even the smartest attorneys can make mistakes. The post Attorneys: 5 Investment Mistakes to Avoid During Market Drops appeared first on Articles, Tips and Tech for Law Firms and Lawyers.
The post Generative AI for Lawyers: From Fear to Functionality, How Lawyers Can Ethically Integrate AI into Their Practice appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Palmer challenges lawyers to embrace GenAI policy development and explore and integrate AI into daily practice.
Why […] The post Branding to Combat Pricing Pressure: Why Lowering Fees Isnt the Answer for Law Firms appeared first on Articles, Tips and Tech for Law Firms and Lawyers.
Attorney Susan Cohodes shares wisdom from her long career in small firm practice and her transition to "less-than-full-time" practice. ’ In and Out of the Firm, Part-Time Law Practice Is Feeling Awesome appeared first on Articles, Tips and Tech for Law Firms and Lawyers. The post ‘Wait, It’s Not All About Me?’
The post Law Firms Groaning at the Need to Incorporate Generative AI into Cybersecurity appeared first on Articles, Tips and Tech for Law Firms and Lawyers. In a never-ending game of cat and mouse, cybersecurity companies are using AI to help combat the worlds increasingly sophisticated cyberattacks.
The post Microsoft Copilot 2025: It’s Better 1 Year Later appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Danielle DavisRoe | Copilot has definitely gotten better since our 2024 review, but there's still a ton of growth potential.
Unfortunately, Formal Opinion 512 misfires on the issue of attorney fees. For the reasons explained exactly one year ago in my article AI and the Organized Bar: Lessons from the eLawyering Projec t, the ABAs nature and structure sometimes impede optimal decision-making on public-interest issues.
The post The Hotel California: How You Know Its Time to Leave Your Law Firm appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.
Users should always be strongly urged to consult with a licensed attorney for personalized guidance regarding their specific legal needs. Beyond creating engaging content like attorney introductions and practice area explainers, strategic optimization is key. Target Highly Specific Searches (Long-Tail Search Queries).
The post Time Management Methods for Lawyers and the Duty of Diligence: Prioritizing with Purpose appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Ask the Experts at 2Civility.org: How should I balance priorities when everything for everyone seems to be a top priority?
However, Taylor Sartor , the attorney who spearheaded development of the resource, said she hopes eventually to expand FosterPower into other states, most likely through partnerships with other legal aid organizations. She continues to get help from law students and pro bono attorneys in keeping the content current and adding new content.
This process, while critical to a successful outcome, can often overwhelm attorneys, particularly those managing numerous cases. By automating these processes, AI agents can significantly reduce the time spent on routine tasks, allowing attorneys to focus on legal analysis and strategic thinking.
In this article, we’re diving into 14 essential elements for your law firm website homepage. The attorney’s tagline “Injured? The logo imagery of the attorney with a mop and bucket coordinates with the tagline “Let Us Clean Up Your Legal Situation”. Call Earley…Before It’s Too Late.”
The post Its the Word Most Often Used Incorrectly appeared first on Articles, Tips and Tech for Law Firms and Lawyers. Teddy Snyder | Its. its the word that trips up many writers, the word that doesnt follow the rules.
The post The Right Way to Use AI for Authentic, Human-Centered Law Firm Content appeared first on Articles, Tips and Tech for Law Firms and Lawyers. David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.
For instance, use personal injury keywords like “Boston personal injury lawyer” or “help with medical bills after an accident,” or even “car accident attorney near me,” to target people seeking your services. Regularly post local content, such as blog articles about specific types of injuries or local legal updates. What are backlinks?
Gratitude is the coin of the realm when it comes to taking that extra step to cement a relationship or seal […] The post Ways to Say Thank You and Follow Up With Extraordinary Style appeared first on Articles, Tips and Tech for Law Firms and Lawyers.
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