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Legal Blogging in the AI Era: Best Practices for 2025

Justia Legal Marketing & Technology blog

AI-powered tools, along with platforms like Google Analytics and Google Search Console , can provide valuable insights into your audience’s needs and interests by analyzing search trends, frequently asked legal questions, and online behavior. Are they business owners looking for contract advice? Individuals facing family law issues?

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Understanding the User Journey To Attract More Leads – Part Two

Justia Legal Marketing & Technology blog

Now, let’s dive into the practical side: How can we leverage tools like Google Analytics and Google Search Console to analyze user behavior and make data-driven decisions? In Google Analytics, it’s the first page a visitor sees when arriving from a search engine query. Optimizing landing page content for your audience.

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4 Admin Processes All Estate Planning Lawyers Should Automate

Lawmatics

As an estate planning attorney, you understand that precision and attention to detail are paramount. In this article, we will explore the benefits of implementing automation solutions in estate planning law firm practices. Here's a short guide for setting up automation at your law firm.

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Voting Is Open! Pick the 15 Finalists to Compete At Startup Alley at ABA TECHSHOW 2024 in February

Above the Law - Technology

As you will see from the ballot, you may vote for your top-five favorites or five times for top favorite, or any other mix of five votes. The substantial amount of time lawyers spend drafting documents during litigation. Note: You will be able to cast your ballot just once, and on each ballot, you will be limited to five votes.

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8 Steps to Build a Legal Marketing Plan and Measure ROI

Martindale-Avvo

You may want higher volume, low revenue clients – such as middle-income people looking for help with estate planning – or just a few high-paying clients. Once you know your goals, you can develop your plan around them. It is a good idea to give the campaign a certain amount of time to work.

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Less Effort, More Clients with Law Ruler

Lawyerist

Compare the potential “right time, right place” effectiveness of a Google Local Services Ad versus an old-school yellow pages or billboard advertisement. The most effective way to track and manage referrals is with tools purpose-built for the task. As for challenges, attorneys face increased inquiries (which is wonderful!)

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Law Firm Marketing Strategy: Top 8 Ideas to Grow a Legal Practice

Clio

There are multiple steps that you can take to create a successful law firm marketing strategy, and to then enact the strategy with a marketing plan. The process takes time and patience, but we’re here to talk you through how to do it—and how to do it well. Having an official marketing plan also lets you measure and track your progress.