Justia Legal Marketing & Technology blog

MAY 19, 2025

For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Targeting both geographic locations and practice areas is essential for search engine optimization.

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Justia Legal Marketing & Technology blog

APRIL 21, 2023

For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for law firms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for law firms, and how it can help your firm grow.

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Justia Legal Marketing & Technology blog

JUNE 9, 2025

Think about how a potential client might phrase a question if they were speaking to a lawyer in person, and then structure your content to provide that immediate, clear answer. Instead of overly formal or keyword-stuffed prose, strive for a conversational tone that addresses user queries directly and empathetically.

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Rocket Matter

FEBRUARY 20, 2025

However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent.

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