Justia Legal Marketing & Technology blog

MAY 19, 2025

Introduction to Legal Content and SEO This post provides a comprehensive overview of search engine optimization (SEO), including Googles search quality guidelines and strategies to enhance law firm website content for improved search rankings. High-quality content and well-placed citations remain essential for long-term SEO success.

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Justia Legal Marketing & Technology blog

JUNE 9, 2025

The legal landscape is constantly evolving, and with it, the way potential clients find information and connect with law firms online. Understanding these differences is paramount for law firms seeking to maximize online visibility in modern search engines. AEO: What Are the Main Differences? Lastly, a pro tip: avoid over-optimization.

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Justia Legal Marketing & Technology blog

APRIL 21, 2023

For most lawyers, PPC advertising is not a new concept, but many misconceptions and myths surrounding the use of PPC ads for law firms continue to persist. In this post, we’re providing lawyers with a general overview of PPC advertising, why it matters for law firms, and how it can help your firm grow. What Is PPC?

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Rocket Matter

FEBRUARY 20, 2025

The post Next Level Strategy: How Law Firms Should be Using Google Ads appeared first on Rocket Matter. If you run a law practice and need qualified leads who are eager to find your firm, Google Ads is a great way to start. Are Google Ads right for your law firm? Its one of the most effective marketing channels.

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