Justia Legal Marketing & Technology blog

MAY 19, 2025

For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Targeting both geographic locations and practice areas is essential for search engine optimization.

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Law firm Law Law Criminal Defense 231

Justia Legal Marketing & Technology blog

JUNE 9, 2025

For example, instead of just “car accident lawyer”, consider optimizing for phrases like “what steps to take immediately after a minor car accident in [city]” or “how long do I have to file a personal injury claim for a slip and fall injury in [state]?

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Rocket Matter

FEBRUARY 20, 2025

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?"

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Law firm Injury Lawyer Time-tracking Accident Lawyer 52

Justia Legal Marketing & Technology blog

APRIL 21, 2023

For instance, assuming the population of your target area remains constant, “car accident lawyer” is a more costly keyword term than “bus accident lawyer.” In a large metro, bus accident lawyer is likely to be more costly than a targeted search like “SUV rollover accident lawyer.”

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