Justia Legal Marketing & Technology blog

APRIL 21, 2023

It is a very common advertising model where the advertiser (in this case, your law firm) pays each time a user clicks on one of their ads. Given that the most intent-driven searches are considered “short-tail,” e.g. locality + practice area + lawyer/attorney , this is where PPC shines. What Is PPC? PPC stands for pay-per-click.

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Accident Lawyer Lawyer Law firm Estate planning 245

Martindale-Avvo

OCTOBER 27, 2023

As an attorney working on your own, you’re asked to wear a number of hats when it comes to managing and growing your practice. Fortunately, there are many effective methods that a solo attorney can use to get clients. If you think about it, few people are thrilled to be hiring a personal injury, family law, or business attorney.

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Attorney DUI lawyer Accident Lawyer Law firm 96

Rocket Matter

FEBRUARY 20, 2025

This can lead to: Setting daily budgets too high Targeting broad, expensive keywords instead of more affordable, high-intent searches Failing to track conversions properly, leading to wasted ad spend To avoid these problems, focus on ROI rather than clicks. Remember: clicks are less important than conversions.

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Law firm Injury Lawyer Time-tracking Accident Lawyer 52

CaseFox

NOVEMBER 29, 2023

These accidents can happen due to factors like someone not paying attention or being unable to stop in time. After these accidents, there’s usually a mix of feelings, injuries, and dealing with insurance. Understanding what’s going on is important, especially when talking to lawyers or insurance people.

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Accident Lawyer Legal advice Time-tracking Attorney 52