Kevin O'Keefe

MARCH 6, 2024

The passion behind a blog development and publishing company like LexBlog is its key to success. And with it, passion will drive LexBlog’s new blog product, Stoddard. When I started LexBlog out of my garage, I didn’t know how to do web development, design or web hosting. What I did have was an uncanny belief that I could help lawyers grow their business – with a blog and personal couching by me.

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Kevin O'Keefe

MARCH 5, 2024

Large law firms have accelerated their AI publishing, something that I see as a boon for society. I am personally working on a project to aggregate law firm AI legal insight and commentary so that the information may be easily found, searched and subscribed to. Right now, valuable insight and information on AI – though there is a ton of it – is difficult to find, and that’s being generous.

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Kevin O'Keefe

MARCH 4, 2024

In the crowded world of legal blogging, how do you stand out? Seth Godin’s “ Purple Cow ” philosophy suggests that being remarkable is key. You’re either a “Purple Cow” or you’re not. You’re either remarkable or invisible For legal professionals, this means not just sharing information and insight on your blog but doing so in a unique and specialized manner – in a niche.

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Kevin O'Keefe

MARCH 1, 2024

Nicole Black’s Weekly Legatech linkblog on LinkedIn is a jewel. As Niki put it today , “Now that my work travel has settled down for a bit, my weekly “legaltech news roundups” are back! Here’s some news that caught my eye this week.” She then shared, with some brief commentary, five legaltech “news clips.” Readers could share commentary as comments on LinkedIn.

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Kevin O'Keefe

FEBRUARY 29, 2024

I talked to a solo practitioner, today, who is going to publish his second blog on the LexBlog Network. He shared that he wasn’t looking to generate any work from the blog. He had been a leading lawyer in a major law firm and built up a strong reputation for his work. His second blog will focus on an ultra niche from which all of his work would come from referrals – presumably from other lawyers.

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Kevin O'Keefe

FEBRUARY 28, 2024

LexBlog is holding a free webinar on Wednesday afternoon, 2 ET / 11AM PT on “How Lawyers Bring in Work from Blogging” Colin O’Keefe will review how everyone has a bit of a different perspective on someone going from blog reader to client—or if that’s a journey one might take. He’ll walk through what business development success looks like – a name, relationships, growing book of business – and discuss the strategies lawyers deploy to achieve it.

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Kevin O'Keefe

FEBRUARY 27, 2024

I saw Carolyn Elefant on TikTok yesterday. Up popped a notification on my screen that said Carolyn just posted a video. I head there as I always do, for her. I’m watching her authentic query why when we drive by a gas station we see the price posted but we have such a hard time knowing the price of a lawyer. Carolyn, who’s been a champion on teaching solo lawyers and running a sophisticated energy law practice, for years, is going to do something about it.

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Kevin O'Keefe

FEBRUARY 25, 2024

Twenty years ago we certainly didn’t have AI in the sense we do today. We also didn’t have citizen journalism platforms enabling lawyers and law firms to openly publish insight on the implications of matters such as AI. When AI hit last year, law firms started publishing about AI, perhaps like no other subject before. On blogs, on websites, via contributed articles and more.

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Kevin O'Keefe

FEBRUARY 23, 2024

The evolution of artificial intelligence (AI) and Large Language Models (LLMs) is poised to revolutionize the way legal advice is sought and provided to the public, online. Moving away from the traditional search engine model of ranking multiple sources based on SEO metrics like keywords and backlinks, AI is shifting towards offering a singular, authoritative answer to user queries.

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Kevin O'Keefe

FEBRUARY 19, 2024

Many kids dreamed of growing up to become an astronaut while ending up with the possibly more mundane job of a lawyer. Imagine the delight of these lawyers growing up to to be space industry lawyers and discovering a conference that merges both of these worlds: the Space Beach Law Lab (SBLL) 2024, February 27-29. SBLL 2024 isn’t just another legal conference; it’s the definitive west coast summit for all stakeholders in the space industry.

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Kevin O'Keefe

FEBRUARY 18, 2024

Not until reading Gaya Gupta ’s story The New York Times, this morning, did I know that Aleksei Navalny’s life as an activist began as a blogger. Born on June 4, 1976, to parents who challenged Soviet rule, Navalny grew up to become a beacon of activism against corruption. His journey began with a simple yet powerful tool: a blog. Through his blog, Navalny not only shared insights but also mobilized a generation, challenging Russia’s elite with his investigative prowess.

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Kevin O'Keefe

FEBRUARY 15, 2024

Good morning from the ABA Techshow in Chicago. I have some exciting news for you. The ABA Journal and LexBlog, Inc. have come together to launch The American Legal Blogger , a brand-new publication aimed at spotlighting your legal insightful blogs, the dedication of lawyer authors, and the distinction of the firms publishing the blogs. As we celebrate twenty years of legal blogging, The American Legal Blogger stands as a tribute to the essential role of legal bloggers—our industry’s citizen jour

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Kevin O'Keefe

FEBRUARY 14, 2024

I have some big news for legal tech companies. At LexBlog , we’ve always been passionate about networking, creating connections and online visibility. It’s how we built our company. With over 40,000 legal bloggers on the LexBlog Network and more than 50,000 bloggers in the Open Legal Blog Archive , backed by LexBlog, our community is likely the world’s largest legal publishing network.

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Kevin O'Keefe

FEBRUARY 8, 2024

The 16th Annual ABA Techshow Beer for Bloggers hosted by the ABA Journal and LexBlog will be next Friday from 5:30 to 7:00 at Lizzie McNeill’s , 400 McClurg Court, across from the hotel on the Chicago River. All are invited, blogger or not. When I asked my friend “G” (ChatGPT) if she had the right description for the event, there appeared to be a “slight”hallucination. “ Heard of LexBlog’s beer for bloggers?

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Kevin O'Keefe

FEBRUARY 5, 2024

Sunday afternoon, I started thinking of LexBlog having become a publisher for citizen journalists. Person after person in New York, last week, introduced me as the publisher for over 40,000 lawyers and with a library of over 700,000 legal blog posts. Twenty years ago, the legal profession stood on the brink of a digital renaissance few could have predicted.

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Kevin O'Keefe

JANUARY 29, 2024

When LexBlog, Inc. kicked off legal blogging, twenty years ago, there were few, if any “group blogs.” Lawyers in large law firms published their own individual blogs as part of their effort to generate work for themselves and their firm. With so many group law blogs (multiple lawyer blogs), today, I thought it worth sharing why individual law blogs in large, medium or small law firms can be so effective for business development – for the lawyer and the law firm.

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Kevin O'Keefe

JANUARY 28, 2024

ChatGPT and other consumer accessable AI solutions are not the the answer to legal services and legal information for people who can not afford a lawyer. They’re not even close. They could help big time though if lawyers were the conduit from AI to consumers. First, from Stanford University why AI is not the answer for legal services. As reported by Bloomberg’s Isabel Gottlieb and Isaiah Poritz, Popular AI chatbots from OpenAI Inc., Google LLC, and Meta Platforms Inc. are prone to “hallucination

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Kevin O'Keefe

JANUARY 22, 2024

I have been working on blog posts about subjects I have written about long ago. I probably even wrote about the subject more than one time. I have been writing about legal blogging for twenty years. Seeing that I was starting a blog on legal blogging back in 2003, Ernest Svenson, who was publishing the blog, Ernie the Attorney , sent me a nice email saying cool idea, but what was I going to blog about the next week.

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Kevin O'Keefe

JANUARY 21, 2024

Solo law firms have experienced only half the revenue growth of larger firms over the last four years, according to the Clio Legal Trends report. This gap doesn’t have to persist; legal blogging is an underutilized strategy for solos. Through enhanced visibility and established expertise, a legal blog becomes more than just a marketing tool; it’s a direct catalyst for business growth and increased revenue.

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Kevin O'Keefe

JANUARY 19, 2024

The days of an all E-Discovery show at Legalweek in New York City may be over. LexBlog is not on the the only Seattle company that will be talking to law firms about the use of AI in products law firms are already using. In our case, it’s the use of an AI assistant in digital publishing and blogging. Reduced time, increased creativity and quick and tailored social media are just some of what law firms are finding in the use of Lou , our AI assistant running on the LexBlog publishing platform.

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Kevin O'Keefe

JANUARY 18, 2024

The importance of focusing on a tight niche in legal blogging cannot be overstated, especially when it comes to building a name and fostering professional relationships. Here’s seven reasons for focusing on a niche. Expertise and Authority: Specializing in a niche allows you to demonstrate deep expertise, establishing you as an authority. You become the go-to source for such matters.

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Kevin O'Keefe

JANUARY 17, 2024

Actively discussing and advocating for the value of AI, online, I’ve encountered considerable skepticism, particularly from legal professionals. Like technology before it, AI initially faces skepticism but it’s on a path towards eventual widespread acceptance. Look at the technology that was questioned and later widely excepted. Email: When email was first introduced, many lawyers questioned its security, reliability, and appropriateness for professional communication.

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Kevin O'Keefe

JANUARY 9, 2024

Researching the value of legal blogging for some work I am doing, I went to ChatGPT for ideas on the value of legal blogging. Twenty years in, I know a bit about the subject, but with a lot of things these days, I went to GPT for ideas and asked, ”What is the value of blogging, or as I would call it, networking through the net so as to build a strong name and relationships in a niche for a lawyer?

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Kevin O'Keefe

JANUARY 8, 2024

ChatGPT might be capable of passing the LSAT for law school, but ChatGPT struggles when writing a college admissions essay. The findings are telling for legal bloggers. In the article , “Can ChatGPT get into Harvard?” reporters Pransh Verma and Rekha Tenjarla from The Washington Post tested its essay writing. Hardly, was the finding of former Ivy League college admissions, counselor, Adam Nguyen , who previously advised students at Harvard University and read admissions at Columbia University.

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Kevin O'Keefe

JANUARY 7, 2024

Who would have anticipated that Chief Justice John Roberts’ 2023 Year-End Report would affirm the advantages of AI on our legal system? Highlighting issues to date, Roberts emphasizes the importance of cautiously integrating AI into legal practices, ensuring it promotes justice while respecting fundamental human qualities and ethical norms. At the same time, Roberts expresses optimism about AI in the law.

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Kevin O'Keefe

JANUARY 2, 2024

Kickoff the New Year on Thursday with my webinar on “Legal Blogging With AI.” I’ll cover: Using AI as a Legal Blogging Assistant Using AI as a Blog Editor Using AI to Develop Powerful Blog Niches Ethics and Hallucinatons Amidst the prevalent fear-mongering and misinformation surrounding AI in legal blogging, I invite you to a candid discussion aimed at demystifying the topic.

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Kevin O'Keefe

DECEMBER 28, 2023

As many mid-career lawyers transition from government or corporate in-house roles to private practice, they face the daunting challenge of client acquisition and practice development. Deborah Farone , a leading authority in legal marketing and business development, offers advice for these professionals in a post on LinkedIn. Farone notes: With a Presidential election in the wings, we can expect a new crop of brilliant government lawyers entering law firms.

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Kevin O'Keefe

DECEMBER 27, 2023

The New York Times filed suit against OpenAI and Microsoft this morning alleging use of millions of articles from The Times to train advanced chatbots, such as ChatGPT, which the Times argues competes unfairly with its own content. The parties had been in negotiations on an agreement for some time, with The Times threatening to sue, months ago. The Times seeks billions in damages and a call for the destruction of AI models trained with its copyrighted material.

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Kevin O'Keefe

DECEMBER 21, 2023

Northwestern Law Professor, Dan Linna makes clear why law students need to be using AI in law school, something freely available to them. Freely available from LexisNexis, only their law schools allow the use of AI. Interesting that @LexisNexis + AI will be available to all 2L, 3L, and LLM students before the spring semester, but to 1Ls only if law schools exercise the option to make it available (in Jan, Feb, Mar, or April, per the Lexis announcement).

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Kevin O'Keefe

DECEMBER 20, 2023

The number of unreliable AI-generated news websites is on the rise. Surprisingly, though the number is up over 1,000%, it only jumped from 49 sites in May to 614, per NewsGuard’s report of this week. At least that seemed small to me based on the opportunities to cheat presented to folks. NewsGuard , a rating system for news and information websites, defines AI misinformation websites as those operating with little to no human oversight.

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Kevin O'Keefe

DECEMBER 19, 2023

Thad McIlroy , an electronic publishing analyst at The Future of Publishing, author, and founding partner of Publishing Technology Partners writes in Publisher’s Weekly that integration of AI in publishing is a challenging yet essential step for the industry. Much of what McIlroy says applies to law firms and their legal blogging. AI’s unfamiliarity breeds anxiety, but avoiding technological advancements is not a viable option.

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Kevin O'Keefe

DECEMBER 14, 2023

What’s more important? From whom we get the news or that we get the news in the first place? We may find that out in this day of AI. Sam Shedden of ReadWrite reports that Channel 1 News, an American media startup, has released a demo of its AI-generated news show. Twenty-one minute news shows, set to launch next year, feature AI-rendered avatar news anchors presenting a news segment at a time.

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Kevin O'Keefe

DECEMBER 14, 2023

Oliver Darcy of CNN reports that in a significant move that underscores the rising influence of artificial intelligence in journalism, The New York Times announced, this week, the position of “editorial director of artificial intelligence initiatives” to be held by Zach Seward, co-founder of the tech-focused Quartz. When many journalists and writers, including many legal bloggers, bost that there’s no place for AI in their writing, this move by The NYT signals there is a place for AI in journali

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Kevin O'Keefe

DECEMBER 13, 2023

Judges and lawyers in the UK have now been offered guidance to use AI chatbots in legal proceedings, Digit News of Scotland reported yesterday Judges will be allowed to use ChatGPT to help write rulings despite warnings that AI can invent cases that never happened – a lower risk when lawyers are crazy enough to have AI write memorandums and authority from scratch, as opposed where cases are cited and decisions are written from the record.

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Kevin O'Keefe

DECEMBER 10, 2023

While many are looking to put the brakes on AI, a pro-tech movement called “Effective Accelerationism” is pushing for unrestricted progress in AI and other emerging technologies. Kevin Rose of The New York Times reports the group, which originated on social media, opposes regulations and believes the benefits of AI far outweigh the potential harms. EA emerged in response to by the name of a movement by the name “Effective Altruism” which promotes slow going on AI due to its potential risks.

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Kevin O'Keefe

DECEMBER 8, 2023

Adam Satariano of the New York Times reports this evening that European Union policymakers have agreed on a new law, the A.I. Act, to regulate artificial intelligence, making it one of the world’s first comprehensive laws on AI. While the law is subject to final approval and will not take effect for 12 to 24 months after, The Act aims to harness the benefits of AI while mitigating risks such as automation of jobs, misinformation spreading, and national security threats.

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Kevin O'Keefe

DECEMBER 6, 2023

Talking to teammates today in preparation for my webinar on blogging with AI on Thursday, I discovered something pretty cool. Link to the webinar , by the way, I can find a case I am familar with on Casetext, chose one in which I was sued for defamation by an insurance company I was suing on behalf of a client, while I was practicing. Assuming I want to blog about the case which was dismissed on the insurance company’s appeal, I need a summary of the appellate court’s decision.

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