Lights, Action, Confusion! Impact of Anti-Tobacco Warnings on OTT Platforms
Ikigai Law
AUGUST 31, 2023
OTT platforms have exploded in India, expected to hit INR 30,000 crores by 2030. Content in theatres and TV is usually watched as a group and is considered public exhibition by Courts. This is to be achieved with a 30 second anti-tobacco ad, followed by a 20 second audio-visual disclaimer in the beginning and the middle of the show.
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