Ninth Circuit Tells Trademark Owners to Stop Suing Over Competitive Keyword Ads–Lerner & Rowe v. Brown Engstrand
Eric Goldman
OCTOBER 23, 2024
The rival bought competitive keyword ads (the court uses the term “conquesting,” which I objected to here ) but didn’t include the third-party trademark in the ad copy. I wrote a whole paper just about that in 2016–we’re still discussing it 8 years later. Prior blog post on the district court ruling.
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