Ninth Circuit Tells Trademark Owners to Stop Suing Over Competitive Keyword Ads–Lerner & Rowe v. Brown Engstrand
Eric Goldman
OCTOBER 23, 2024
Here’s an example: Competitive keyword advertising by law firms has been a source of trouble for years. I wrote a whole paper just about that in 2016–we’re still discussing it 8 years later. The court is telling trademark owners, as plain as it can, to stop bringing competitive keyword advertising lawsuits.
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