NSLT

JANUARY 29, 2024

The study from German researchers found “the majority of high-ranking product reviews in the result pages of commercial search engines use affiliate marketing, and significant amounts are outright search engine optimization (SEO) product review spam.” Read Article

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Legal research 40

Justia Legal Marketing & Technology blog

NOVEMBER 3, 2023

Google Reviews Update Coming Google has also revealed plans for an upcoming reviews update. This update reflects a shift toward a continuous and ongoing refinement of the review system. Thus, it remains vital to consistently adhere to proven SEO best practices, such as improving your website’s content.

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Martindale-Avvo

JANUARY 31, 2024

Many attorneys start their practices without experience in business management, accounting, or marketing — then realize they have to do all those things as a solo office. For example, you might want to increase your marketing budget, move into a larger office, or hire an associate. Reviewing reports monthly or quarterly.

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Paralegal Practice management Time-tracking Virtual Meeting 105

Martindale-Avvo

JUNE 22, 2023

We juggle many different SEO (search engine optimization) tactics for not only our attorneys but for our own sites as well. Who controls SEO? Content Quality: Creating high-quality and relevant content is so important to SEO. Read more: How Long Does SEO Take to Get Results for Law Firms? Need to boost your SEO?

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Martindale-Avvo

MAY 23, 2023

Consider Your Style It’s typical for lawyers, big and small firms alike, to err on the side of objective professionalism in their online presence and other marketing materials. It may be what your jurisdiction’s legal marketing rules mandate. They may include notarizing documents, contract review, or providing expert opinions.

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MatterSuite

APRIL 18, 2024

PR stands for the development of good marketing and communication that ensures the highlighting of your company’s distinctive strengths, accomplishments, and dedication to client success. It is not only important, but you should also add it to your law firm’s marketing strategy. Why will customers choose your services?

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Martindale-Avvo

APRIL 18, 2023

Legal marketing is an essential process to build and maintain a successful law practice. It starts with a legal marketing plan. Once you’ve decided how to market your practice, you need to execute that plan. A final assessment lets you know if you’ve achieved a solid return on your investment in your marketing campaign.

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Estate planning Time-tracking Lawsuit Analytics 105

Justia Legal Marketing & Technology blog

FEBRUARY 24, 2023

In the digital age, this means emphasizing SEO (search engine optimization) and online visibility as part of your law firm’s legal marketing strategy. Moreover, many reputable local business directories have a strong domain authority and can rank well in search engines – improving your overall SEO efforts.

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Law firm Law Law Lawyer 74

Martindale-Avvo

FEBRUARY 28, 2024

Legal marketing is an essential process to build and maintain a successful law practice. It starts with a legal marketing plan. Once you’ve decided how to market your practice, you need to execute that plan. A final assessment lets you know if you’ve achieved a solid return on your investment in your marketing campaign.

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Estate planning Time-tracking Lawsuit Analytics 52

Lawmatics

JANUARY 16, 2024

Let’s walk through 8 major risks to law firm profitability and how to mitigate risks through proactive planning and innovation by taking stock of financial metrics, marketing channels, technology utilization, and talent retention. Again, regularly reviewing unbilled time can pinpoint areas that need attention.

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Law firm Law Law Time-tracking 52

Justia Legal Marketing & Technology blog

OCTOBER 30, 2023

With Justia AI Writer, lawyers save time on marketing that can be reallocated to their practice or personal endeavors. Justia AI Writer: Content Generation for Law Firm Websites The Justia AI Writer is our exclusive tool, offering a host of benefits for lawyers looking to create law firm website content effectively and efficiently.

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Law firm Law Law Lawyer 94

Martindale-Avvo

MAY 26, 2023

DWI attorneys use various methods to promote their services and reach potential clients, such as: Online Marketing: Many DWI attorneys use digital marketing strategies to advertise their services. Content Marketing : DWI attorneys may create and share informative content related to DUI/DWI laws and defense strategies.

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Clio

JUNE 28, 2023

After all, you went to school to study law, not legal marketing. And yet, legal marketing has become incredibly important for firms of all sizes. Search carefully, and you’ll find a crop of companies that can elevate your law firm’s marketing. What is legal marketing? That’s where legal marketing companies step in.

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Criminal Defense Law firm Injury Lawyer Client Intake 52

Martindale-Avvo

NOVEMBER 27, 2023

At Martindale-Avvo, we use our lawyer marketing expertise to help you market, run, and improve your practice every step of the way. Clients in your city and the surrounding community often pick an attorney based on word of mouth, reviews, and your case successes. This guide can help you get started on the right path.

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Criminal Defense Law firm Attorney Litigator 52

Rocket Matter

JULY 18, 2023

What’s more, even once you have a draft in hand, you’ve still got to go through a lengthy review process. Optimized for local SEO Search engine optimization (SEO) can feel like a moving target. It can be a daunting task to launch your website to the top of the search results when SEO involves a multitude of different factors.

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Client Intake Law firm Time-tracking Practice management 72

Lawmatics

APRIL 5, 2023

Successful marketing enables an organization to connect with its target audience in the right place at the right time. Businesses worldwide are taking advantage of this reality by employing effective digital marketing strategies. Digital marketing includes all marketing strategies that utilize the internet.

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Law firm Law Law Analytics 52

Lawyerist

MARCH 2, 2023

Although the sites we reviewed were varied, they were all on the higher end of the law firm website spectrum. Then, we rate the highest-performing sites based on Branding, Marketing, Accessibility, and Technical SEO. It has multiple methods of contacting the firm, and its SEO strategy is specific and robust.

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Justia Legal Marketing & Technology blog

SEPTEMBER 8, 2023

Getting website visitors is only a part of the battle in a competitive legal marketing world. Establish Credibility: Provide Social Proof and Showcase Your Credentials Would you hire a contractor for a major renovation project without reviewing any references, reviews, or credentials? Probably not.

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Law firm Law Law Lawyer 94

Justia Legal Marketing & Technology blog

JULY 7, 2023

When reviewing your LSA business hours, remember this is not the same thing as your ad schedule. Google Business Profile is an important local SEO and digital marketing asset. Google Business Profile is an important local SEO and digital marketing asset. Be careful not to confuse the two when making updates.

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Law firm Law Law 82

Attorney at Work

AUGUST 12, 2022

Of all the marketing tools for lawyers, video is the most engaging — and one of the best at helping you project professionalism and competence. Yet despite evidence that video marketing for lawyers is remarkably effective, law firms have been slow to use video compared with other industries. Five Video Marketing Best Practices.

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Lawyer Law firm Analytics Judge 115

Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

In order to fully leverage the SEO value and conversion potential of your homepage, you’ll need to establish your brand, communicate your law firm’s value, demonstrate your expertise, and make strategic design decisions to encourage conversions. Client Reviews Website visitors place great value on client reviews.

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Law firm Law Law Criminal Defense 70

Martindale-Avvo

JUNE 27, 2023

In this article, we will review some of the best lead generation services for lawyers based on customer reviews. We offer several services to lawyers, including lead generation, reputation management, and marketing solutions. It provides a range of marketing solutions, including website design, SEO, and lead generation.

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Law firm Lawyer Attorney Client Intake 52

Martindale-Avvo

APRIL 17, 2023

This dynamic turns online question-and-answer forums like Quora into powerful marketing tools for lawyers. Why Use Quora for Lawyer Marketing? These individuals are usually higher in your marketing funnel — a client’s journey from becoming aware of an issue to hiring you as their attorney. Description.

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Lawyer Attorney Injury Lawyer Legal advice 97

Attorney at Work

OCTOBER 22, 2022

Having reviewed thousands of legal websites over the past 15 years, we find the overwhelming majority of ineffective sites suffer from a) poor visibility, b) the wrong traffic, c) a subpar user experience or d) all of the above. If you want to rank well and see substantial website traffic, SEO is required.

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Martindale-Avvo

DECEMBER 21, 2023

Some factors to analyze: how clients find attorneys, what is the firm’s SEO, and who is the competition. This demonstrates that you’ve carefully reviewed their case and are genuinely interested in helping them. This will help you evaluate the effectiveness of the platform and make informed decisions about your marketing strategy.

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Time-tracking Attorney Lawyer Court 105

Martindale-Avvo

SEPTEMBER 12, 2023

If you are a solo practitioner or small firm, you might rely on word-of-mouth and online marketing. You probably know the basics: pay attention to search engine optimization (SEO) and do your best to show up in neighborhood search results. But when the internet is cluttered with legal websites, how can you stand out online?

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Law firm Bankruptcy Injury Lawyer Law 105

Centerbase

DECEMBER 4, 2022

One of the best ways to improve your law firm website’s SEO performance is by publishing high-quality and informative blog content. In this article, we’ll explain why content is crucial to SEO, go over best practices for writing legal blog content, and give examples of law firms whose blog posts earned huge increases in page views.

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Law firm Bankruptcy Law Law 52

Lawmatics

MAY 2, 2023

Legal marketing encompasses all the tasks related to driving new business to a law firm, including traditional marketing, digital advertising, relationship building with clients, potential clients, and industry peers, and other methods to grow a law firm’s brand. What is a Legal Marketer? Firm communications. Firm branding.

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Lawmatics

SEPTEMBER 6, 2023

With a few dominant players controlling a large share of the bankruptcy market, niche practices must get creative and strategic with their marketing to attract clients and grow their business. The insights here aim to empower legal marketers and firms with actionable tips to help them navigate the competitive landscape.

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Bankruptcy Law Law Time-tracking 45

Attorney at Work

MARCH 10, 2022

Improving SEO Results. As time goes on and Google continues to develop new SEO parameters and metrics, social feeds could play a more significant role in your website’s visibility. Answer questions, respond to comments and thank clients for their reviews. Consider paid advertising. Illustration ©iStockPhoto.com.

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Law firm Law Law Lawyer 129

Martindale-Avvo

APRIL 11, 2024

It didn’t happen, however; despite the new ability to review, organize, and proofread documents , employment in the legal industry only grew. One lawyer in the Times piece who tested a new legal practice tool that works with ChatGPT found the software was able to review and summarize 400 pages of text in a matter of minutes.

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Paralegal Lawyer Court Litigator 59

Rocket Matter

MAY 23, 2023

With our legal-specific website solution, you can get a professional website that looks great, enhances your marketing efforts, and adheres to industry best practices. Here’s what Rocket Matter Websites can do for your firm.

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Lawmatics

JULY 25, 2023

Generative AI can be a transformative tool in the context of legal marketing and client engagement. Gyi brings his vast experience leading a digital legal marketing agency to explore 20 innovative ways lawyers can use AI to improve both client development and engagement. But it also presents a variety of challenges.

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Law firm Lawyer Law Law 40

Legal Talk Network

APRIL 20, 2022

A quality Google Business Profile is one of the most effective ways that lawyers can market their business online. GBP also shows potential clients where and how to visit your business, improves your local SEO, and is a tool your law firm can leverage in order to reach top spots in Google’s organic (local) search results.

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Lawyer Law firm Law Law 52

Clio

MARCH 25, 2024

Document review: Offering document review services by examining and evaluating a legal agreement to determine its terms and conditions for individuals or businesses. This includes expenses such as salaries, rent, utilities, office supplies, software tools, fees, and marketing.

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Law firm Law Law Time-tracking 52

MatterSuite

JULY 18, 2023

However, navigating the world of lead generation can be challenging, especially with the ever-evolving digital marketing landscape. Effective Strategies for Lead Generation Effective lead generation strategies are vital for law firms looking to expand their client base and stay ahead in a competitive market.

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Law firm Lawyer Law Law 52

Lawyerist

MAY 25, 2023

There’s no need to hire or be a web developer, marketing strategist, or WordPress administrator. Good customer relationship management is integral to effective legal marketing. Good marketing naturally involves the web. Convenient Features A firm’s website is not only a marketing tool.

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