Justia Legal Marketing & Technology blog

AUGUST 18, 2023

In today’s dynamic world of evolving online visibility, lawyers and law firms increasingly turn to Google Local Services Ads (LSAs) to add another digital marketing strategy to their legal marketing toolkit. Reminder: UI Updates and Experiments Google strives to improve its platforms constantly, and LSAs are no exception!

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Legal Tech Monitor

AUGUST 28, 2023

Google’s Local Services Ads can be both effective and economical for generating leads for certain types of law practices. Unlike pay-per-click ads, local services ads appear at the top of Google’s results for relevant searches, and you pay only if the potential client calls or messages you through the ad.

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Justia Legal Marketing & Technology blog

MARCH 17, 2023

Google Local Services Ads (LSAs) are a search engine marketing strategy that allows professional providers to take advantage of opportunities to appear in the Google-screened ads at the top of the search engine results page (SERP). Final Thoughts: Why Do You Care? Contact us today for a free consultation.

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LawSites

OCTOBER 9, 2023

While Clio Grow already enabled users to automate document and email creation for prospects and clients, this new feature allows users the ability to automatically trigger steps in their intake process in a predetermined sequence, which Clio says will enable users to more quickly intake clients with less effort. Apple Pay and Google Pay.

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Clio

OCTOBER 11, 2023

He celebrated both local and global milestones, introduced the 2023 Legal Trends Report , and emphasized how legal professionals can amplify their impact by harnessing the latest developments in legal technology. Check out some of our new features below! Learn more about Google’s Local Services Ads and Clio Grow.

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Lawmatics

APRIL 20, 2023

Search engine optimization (SEO) is a process intended to drive more leads to a website by boosting the site’s position in search engine pages like Google or Safari. To improve user experience and improve SEO, ensure that your site features high-quality, informative content. In turn, more potential clients will visit their website.

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Legal Tech Monitor

OCTOBER 9, 2023

While Clio Grow already enabled users to automate document and email creation for prospects and clients, this new feature allows users the ability to automatically trigger steps in their intake process in a predetermined sequence, which Clio says will enable users to more quickly intake clients with less effort. Apple Pay and Google Pay.

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Centerbase

JANUARY 9, 2023

Below, we’ll get into the details on four of the digital marketing channels from search engine optimization and social media marketing campaigns to email marketing and paid ads. Here’s how it works: Google search engine results rank the responses to a user’s search based on multiple factors, including the content of webpages.

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Centerbase

JANUARY 24, 2023

The three major types of paid digital advertising that law firms use are pay per click (PPC), pay per lead (PPL), and Google Local Services ads. For example, your law firm’s ad is featured on a given platform (e.g., For example, your law firm’s ad is featured on a given platform (e.g.,

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Clio

OCTOBER 11, 2023

He celebrated both local and global milestones, introduced the 2023 Legal Trends Report , and emphasized how legal professionals can amplify their impact by harnessing the latest developments in legal technology. Check out some of our new features below! Learn more about Google’s Local Services Ads and Clio Grow.

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Clio

OCTOBER 10, 2023

And, as Jack noted, when lawyers embrace these tools, they can take on more work, provide better client experiences, and see increased demand for their services. At Clio, we’re committed to providing products and services that pull those levers. Jack noted that 2023 marked the most new features ever released by Clio.

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Martindale-Avvo

NOVEMBER 27, 2023

To create your brand, you can: Establish an identity: Your law firm must establish an identity by featuring your practice areas. Perhaps you want to focus on your local community or would rather reach out state-wide for clients. How a Legal Marketing Service Can Help Mid-sized firms need to market their services to stay competitive.

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Legal Expert Connections

JANUARY 8, 2024

Digital Ad Campaigns : Paid advertising (e.g. Facebook Ads, Google Ads, and LinkedIn Ads) can be effective for law firms looking to attract new clients. These are typically “pay per click” (PPC) campaigns, so you are only charged when someone clicks on your ad. Legal Expert Connections, Inc.

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Martindale-Avvo

MAY 23, 2023

If you provide legal services to a niche industry, you may use LinkedIn to raise your profile to businesses working in that industry. Indeed, that robust professionalism may be the culture of your local bar association. Typically that means listing your education and experience connected to the services you provide.

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Attorney at Work

APRIL 30, 2021

During the pandemic, lawyers have experienced changes in how they connect with people — including those who might need their services. Does your local community have a newspaper online? But it is literally your online resume and typically one of the first links that come up when people Google you or your firm. (My

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Lawmatics

SEPTEMBER 6, 2023

Additionally, industry consolidation has resulted in a few prominent law firms holding a majority share of the bankruptcy services market. Firms should determine key practice areas based on their strengths and local market needs. Adding personal touches to automated emails like name, case details, special instructions, etc.

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Clio

JANUARY 15, 2024

These events don’t have to be boring— legal technology conferences , legal meetups and events (virtual and in-person), social gatherings, and local industry meet-ups can be valuable (and fun) to attend. A streamlined client intake system will save you time and eliminate the added potential for human error that comes with manual data entry.

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Martindale-Avvo

MARCH 9, 2023

This generally holds true regardless of whether you are attempting to rank on Google, other search engines, or an internal paid search page. Ideally, you want many high-quality reviews spread throughout different online locations, such as social media, Google reviews, and Lawyers.com. Trust and Establishment.

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Legal Tech Monitor

MAY 24, 2023

Now Twitter and Google have announced inactive accounts will be deleted. I may have to install the app and see who that random Russian who has added me to a chat group is. Google also offers a Google Workspace Migration tool but that will place your.pst file contents into your Google Workspace account.

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Attorney at Work

JANUARY 11, 2022

Social media and chat services have made it abundantly clear that many, perhaps most, people feel an irrepressible need to tell the world about … well, everything. With billions documenting their life from the banal to the audacious, these services have become a treasure trove for discovery. Most of these offer the same core features.

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Attorney at Work

JULY 23, 2021

That’s where web marketing services come in: to bridge that yawning skill gap that attorneys continue to fall into. In fact, the company has developed a shorthand for determining whether any new feature set is worthy of launch: Is it easy, effective and affordable? And then there’s the corollary: Are you easy to find in local search

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Attorney at Work

AUGUST 23, 2021

After a colleague recommended Krisp, I signed up for a trial and put it to the test by joining an office meeting from a local bar and grill. It’s available for Mac and Windows, and it works with Zoom, Teams, Slack, FaceTime, Google and more. All modifications occur locally on your machine, eliminating privacy concerns.

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Lawmatics

FEBRUARY 14, 2023

Recent statistics revealed that in 2021, 77% of consumers “always” or “regularly read online reviews when browsing local businesses (an increase from 60% in 2020). Some are free, others require a monthly payment, and still others allow lawyers to obtain a simple listing for a fee but require payment for previous spots and additional features.

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Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

Moreover, consistent branding across the website reinforces your firm’s identity and fosters recognition, making it easier for clients to recall and recommend your services. Search engines, like Google, are increasingly prioritizing user experience and quality content. Here’s an example of a strip featuring multiple blogs: 11.

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Clio

DECEMBER 20, 2023

From the introduction of our new suite of personal injury features to the publication of our best-ever Legal Trends Report, we’ve continued to push the boundaries of legaltech to enable legal professionals to succeed. The event unveiled fresh insights into law firm performance and celebrated the transformative power of technology.

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Clio

SEPTEMBER 1, 2023

It includes a number of features to help you easily market your law firm, attract new clients, and manage that increased demand. Get noticed with Google’s Local Services Ads for Clio In short, Local Services Ads are pay-per-lead ads offered through Google that appear at the top of search engine results for nearby searchers.

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Clio

AUGUST 22, 2023

10 marketing tips for family law firms When people seek the services of a family law firm, it’s typically for complex, often emotional, reasons. It also makes it easy to integrate Clio Grow’s client intake features , like online intake forms, to make it easier for potential clients to contact you.

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Lawmatics

MARCH 6, 2024

Does your website accurately represent your brand and the services you offer? Is the firm's unique value proposition or mission statement prominently featured? Services offered Are the immigration services offered listed and explained (e.g., asylum, deportation defense, employment-based immigration)?

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Rocket Matter

JANUARY 23, 2024

Your website needs these 4 features Attracting clients isn’t just about having a pretty website. That way, when someone types in “best divorce lawyer in [city]” or “personal injury attorney near me,” your firm pops up on that coveted first page of Google. Trying to lure your ideal clients?

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3 Geeks and a Law Blog

AUGUST 22, 2023

But we’re a leading full service UK law firm, we regularly conduct cutting edge in industry, we first work for clients across lots of industry sectors. So really a full service firm. And I sort of talked about this a lot, which Yeah, I was around, you know, before the digitization of legal services, but everything was paper based.

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Legally Speaking

JANUARY 22, 2023

Change and innovation in the legal industry are helping to improve the quality and accessibility of legal services, creating new opportunities for legal professionals and making it easier for individuals and businesses to navigate the legal system. The goal is to make legal services more accessible and understandable to the general public.

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Legal Tech Monitor

AUGUST 22, 2023

But we’re a leading full service UK law firm, we regularly conduct cutting edge in industry, we first work for clients across lots of industry sectors. So really a full service firm. And I sort of talked about this a lot, which Yeah, I was around, you know, before the digitization of legal services, but everything was paper based.

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3 Geeks and a Law Blog

APRIL 7, 2023

The clinic primarily works with startups, entrepreneurs, and creators who cannot afford legal services. The origins of this go back to back in October, November, I was preparing a talk with our local CLE IP group about the kind of emerging issues of artificial intelligence and intellectual property.

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Legal Tech Monitor

APRIL 7, 2023

The clinic primarily works with startups, entrepreneurs, and creators who cannot afford legal services. The origins of this go back to back in October, November, I was preparing a talk with our local CLE IP group about the kind of emerging issues of artificial intelligence and intellectual property.

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Above the Law - Technology

DECEMBER 4, 2023

Traction: We are adding about 25 people a day as registrants, having fully launched in late October 2023, and have begun demos with attorneys. Ensuring alignment between service prices and delivered value, AltFee encourages teams to share insights, collaborate, and analyze data trends. What problem do you solve? and Beagle.

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Legal Tech Monitor

DECEMBER 4, 2023

Traction: We are adding about 25 people a day as registrants, having fully launched in late October 2023, and have begun demos with attorneys. Ensuring alignment between service prices and delivered value, AltFee encourages teams to share insights, collaborate, and analyze data trends. What problem do you solve? and Beagle.

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