Justia Legal Marketing & Technology blog

JUNE 9, 2025

Think about how a potential client might phrase a question if they were speaking to a lawyer in person, and then structure your content to provide that immediate, clear answer. Instead of overly formal or keyword-stuffed prose, strive for a conversational tone that addresses user queries directly and empathetically.

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Justia Legal Marketing & Technology blog

JUNE 19, 2025

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. This immediately tells Google your core expertise. ” How To Implement: Log into your GBP dashboard.

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Justia Legal Marketing & Technology blog

FEBRUARY 14, 2025

For example, a user might click a link in a PDF file, view your profile in a lawyer directory, find your latest Facebook post, or discover your website via Google. Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].”

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