Justia Legal Marketing & Technology blog

JUNE 9, 2025

The legal landscape is constantly evolving, and with it, the way potential clients find information and connect with law firms online. Understanding these differences is paramount for law firms seeking to maximize online visibility in modern search engines. AEO: What Are the Main Differences? Lastly, a pro tip: avoid over-optimization.

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Justia Legal Marketing & Technology blog

FEBRUARY 14, 2025

Did you know that potential clients don’t always land on your law firm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different law firms and looking for the right fit.

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Justia Legal Marketing & Technology blog

JUNE 19, 2025

Are You Just Scratching the Surface of Your Law Firm’s Google Potential? ” Many law firms miss out on crucial features within their GBP that can dramatically improve their local search rankings and connect them with more high-intent clients. That’s the first step. This immediately tells Google your core expertise.

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