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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. This immediately tells Google your core expertise. ” How To Implement: Log into your GBP dashboard.

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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

Provide context for each section using descriptive headings and subheadings, some effectively phrased as questions or actionable statements (e.g., “Tips for Effective Estate Planning”) rather than just keywords. This provides clear organizational cues for both human readers and web crawlers.

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” They’re comparing different law firms and looking for the right fit. ” How to help: Showcase your expertise and build trust.

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