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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

They’re not simply searching for “lawyer,” but rather, “how to appeal a denied disability claim in Dallas.” These phrases are far more specific than simply “DUI lawyer” or “divorce attorney in Atlanta” Why are they called long-tail keywords?

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. For instance, if you’re an estate planning lawyer, you can add “Estate Litigation Lawyer” and “Trial Attorney.”

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

For example, a user might click a link in a PDF file, view your profile in a lawyer directory, find your latest Facebook post, or discover your website via Google. Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].”

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