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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

Are You Just Scratching the Surface of Your Law Firm’s Google Potential? ” Many law firms miss out on crucial features within their GBP that can dramatically improve their local search rankings and connect them with more high-intent clients. That’s the first step. This immediately tells Google your core expertise.

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Did you know that potential clients don’t always land on your law firm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different law firms and looking for the right fit.

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