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A Lawyer’s Quick Guide To Long-Tail Keywords

Justia Legal Marketing & Technology blog

Unlike short-tail keywords (e.g., “lawyer,” “DUI lawyer,” personal injury attorney, Los Angeles divorce lawyer), long-tail keywords are highly targeted and often indicate a user’s intent to take action. The “tail” refers to the length and specificity of the search phrase.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. It’s like telling a potential client you offer “food” when they’re specifically looking for “vegan Italian.”

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” Consideration: What they’re doing: Users now understand their needs and are actively researching solutions.

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