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Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

Legal Expert Connections

X Ante, a firm specializing in mass tort advertising research, tracked this surge in ad spending. Our ideal client is a small law firm—from a solo practitioner to a 25-attorney firm—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.

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Law Firm Marketing: How to Measure the Success of a Law Firm Newsletter

Legal Expert Connections

A high bounce rate is not unusual when you first set up a newsletter and are cleaning up your house email list, but it should moderate over time. You can gain valuable insights into the effectiveness of your law firm newsletter and make adjustments to improve your results when you track these metrics over time.

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Law Firm Marketing on LinkedIn: You Must be Present to Win

Legal Expert Connections

It’s easy to lose track of people over time. Today is a good time to start by creating or updating your LinkedIn profile. Ultimate compliance responsibility rests with the law firm. Stay connected despite job changes. LinkedIn solves this problem by keeping your connection alive, even when a person makes a job change.

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Article Writing Can Drive Law Firm Marketing Success

Legal Expert Connections

If time constraints are holding you back from article writing, consider testing artificial intelligence software to create your first draft. Second , spend some time researching current literature to identify the best “angle” for your article. Any time is a good time to begin your article writing campaign.

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Time to Vote! Pick the 15 Finalists to Compete At Startup Alley at ABA TECHSHOW 2023

LawSites

This year, you will be able to vote five times on a single ballot. You may vote for your top-five favorites or five times for top favorite. This helps avoid mistakes and delays in the deposition and by speeding up the process, effectively gives lawyers more time on the record to ask questions.