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Celebrating 20 Years of my blog, “Real Lawyers Have Blogs:” Some Perspective

Kevin O'Keefe

Twenty years ago, on November 22, 2003, I embarked into the world of blogging. With a simple picture of Perry Mason saying “Hmm… I should have a blog,” “Real Lawyers Have Blogs” was born. The idea was sparked by an article about TypePad, a web based blogging platform, in the business magazine, Business 2.0 (in

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Blogging Can Transform Your Legal Career: ChatGPT Explains Why

Kevin O'Keefe

Researching the value of legal blogging for some work I am doing, I went to ChatGPT for ideas on the value of legal blogging. Here are some key benefits: Establishing Thought Leadership: Regular blogging in a specific legal area can position a lawyer as a thought leader and expert in that niche.

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Study Finds Blog Posts Occupy Significant Position at Top of Google Search Rankings

Kevin O'Keefe

Danny Goodwin of Search Engine Land reports on a recent study by BrightEdge, an enterprise SEO platform, finding blog posts occupy a significant position in Google Search rankings. Specifically, blogs appear 23% of the time in the top 5 search positions, making them the most common content type to do so.

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Motivating Reluctant Lawyers to Contribute to a Group Blog

Kevin O'Keefe

How can you motivate some of the more hesitant lawyers in your firm to contribute to a group blog they’ve committed to? This morning, I was asked for ideas to encourage participation in a new group blog, especially from those who might be reluctant to publish. Community Approach : Transform the blog into a vibrant publication.

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Lawyers Blogging With AI is Inevitable

Kevin O'Keefe

As I read more and more about AI in journalism and publishing – and use ChatGPT in my work and blogging, it’s become inevitable to me that AI will become part of our blogging lives. Some evenings publishing a blog or posting to Facebook I feel like I’m on a roll, like a pianist knocking out a tune. How can they use AI?

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LinkedIn: The New Blogging Platform for Lawyers?

Ward Blawg

Or should you publish mainly on your own website or blog? In today’s digital age, LinkedIn isn’t just a professional networking site—it’s also a new go-to platform for blogging for lawyers. Here’s why: 1. first appeared on WardblawG.

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AI in Legal Blogging Demands the Same Visionary Leadership that Pioneered Legal Blogging’s Inception

Kevin O'Keefe

Much of what McIlroy says applies to law firms and their legal blogging. This is exactly the approach law firms took to legal blogging, at its inception. Law firms started with one legal blog, the vast majority written by one lawyer. In some cases, another thirty or forty more legal blogs. Same with legal blogging.

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