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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

For example, a user might click a link in a PDF file, view your profile in a lawyer directory, find your latest Facebook post, or discover your website via Google. Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].”

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Do Law Firms Need SEO?

Lawmatics

They grab their phone, type "divorce lawyer near me," and within seconds, theyre scrolling through the top results on Google. Theres more to SEO for lawyers than merely sprinkling keywords on your website. Thats where Local SEO for lawyers comes in. Picture this: a potential client needs legal help.

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Branding Basics for Law Firms

Martindale-Avvo

The law firm’s branding basics also include your unique selling points as a lawyer. Perhaps you’re a family lawyer with a degree in social work or a small business attorney with an M.B.A. Divorce lawyer: compassionate, attentive, caring D.U.I. This is your firm’s focus.