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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. .” Tip: Choose the most specific primary category: Don’t just be “Law Firm.”

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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

Users should always be strongly urged to consult with a licensed attorney for personalized guidance regarding their specific legal needs. Beyond creating engaging content like attorney introductions and practice area explainers, strategic optimization is key. Target Highly Specific Searches (Long-Tail Search Queries).

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Understanding the User Journey to Attract More Leads – Part One

Justia Legal Marketing & Technology blog

Search terms they might use: “Best DUI lawyer in [city],” “Experienced child custody attorney near me,” “Top-rated divorce lawyer [state].” They’re comparing different law firms and looking for the right fit. ” How to help: Showcase your expertise and build trust.

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