Pillsbury Law Internet and Technology blog

JUNE 26, 2023

On May 5, 2023, the National Advertising Division (NAD) of BBB National Programs handed down its Final Decision in T-Mobile USA, Inc. The NAD found that Comcast made several express and implied claims that were disparaging and/or unsubstantiated regarding T-Mobile’s home internet service, T-HINT, by way of television and online advertising.

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CaseFox

AUGUST 8, 2023

Lawyer advertising is the topic of ethical concern for lawyers. Legal professionals may feel stuck with advertising. Legal industry is still experimenting with advertising. Some law firms may opt for social media advertising, while others may generate leads by law firm websites. Are Lawyers Allowed To Advertise?

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Legal Tech Monitor

AUGUST 28, 2023

Clio has announced a new integration with Google Ads to enable lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising.

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Justia Legal Marketing & Technology blog

MAY 8, 2023

The advent of the internet and the growth of digital advertising strategies have opened up a new world of legal marketing opportunities. That’s why Justia Webinars is excited to announce The Ethics of Online Advertising and Marketing. The Ethics of Online Advertising and Marketing is happening this week! ET/11:00 a.m.

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Eric Goldman

DECEMBER 10, 2023

The court says that Amazon “easily satisfies” this factor: Plaintiff’s claims are all based on the theory that Defendants ‘continue to allow unlawful sellers to maintain their accounts’ and ‘permit them to advertise’ on Defendants’ website. This argument has failed so many times. Google opinion.

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Legal Tech Monitor

MAY 12, 2023

In another case alleging the same deceptive advertising, the FTC and six other states settled with Google for $9 million, while this week’s settlement recovers $8 million for Texas alone.

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Centerbase

JANUARY 24, 2023

Paid online advertising can be an important part of a law firm’s digital marketing strategy, and it yields results in both the short and long run. What are the main types of paid digital advertising used by law firms? With pay per click (PPC) advertising, your law firm pays for the number of “clicks” it receives from online users.

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Legal Tech Monitor

APRIL 19, 2023

Lawyers are trying to tackle the risk factors of quickly evolving use of AI in advertising, while the FTC is playing catch-up.

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Legal IT Insiders

AUGUST 28, 2023

Clio has announced a new integration with Google Ads to enable lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising … Clio integrates Google Ads within PMS to provide “competitive advertising strategy” Read More » The post Clio integrates Google Ads within (..)

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Above the Law - Technology

FEBRUARY 23, 2024

I was deeply saddened to learn this week of the death of Lew Rose , a visionary in the early days of the internet who was one of the very first lawyers to create a website and who went on to an illustrious career in advertising and consumer law, capped by his six-year tenure as managing partner of the law firm Kelley Drye.

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Martindale-Avvo

MARCH 31, 2023

As a personal injury lawyer in the Tri-state area, there are several strategies you can use to gain new clients without paying a ton in advertising: Focus on your current clients : Providing excellent service to your current clients can lead to positive word-of-mouth referrals. I want to gain new clients without paying a ton in advertising.

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Legal Expert Connections

SEPTEMBER 18, 2018

The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated attorney advertising in a large variety of ways for four decades.

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Legal IT Professionals

AUGUST 24, 2023

Clio, the world’s leading provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google’s Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms.

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Kevin O'Keefe

DECEMBER 6, 2023

The case revolved around an advertisement O’Keefe placed in a newspaper, seeking information about Liberty Mutual’s delay or failure to pay claims or losses. Liberty Mutual demanded a retraction of the advertisement, which O’Keefe refused, leading to the lawsuit. was dismissed by the court. So much to imagine here.

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Above the Law - Technology

NOVEMBER 21, 2023

In March, the Illinois law firm, MillerKing brought the putative class action against DoNotPay on behalf of “all law firms in the United States,” alleging false association and false advertising under the federal Lanham Act and Illinois state law. DNP is a web-based company purporting to use AI to provide legal services virtually.

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Martindale-Avvo

FEBRUARY 27, 2023

This review system can show the value of a particular advertisement or marketing method by tracking the clicks, then seeing if they lead to conversions. The attribution model lets you create a straightforward link between advertisement and results. But, where do I advertise?

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Inside Privacy

MARCH 8, 2024

On 6 March 2024, the ICO issued a call for views on so-called “Consent or pay” models, where a user of a service has the option to consent to processing of their data for one or more purposes (typically targeted advertising), or pay a (higher) fee to access the service without their data being processed for those purposes.

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Eric Goldman

JANUARY 8, 2024

This is a case involving a trademark owner and a competitive keyword advertiser. That’s certainly true for high-profile and well-advertised consumer items like fast food chains, mass-market phones, and major car labels, but is it true in this particular niche? Google * Competitive Keyword Advertising Claim Fails–Reflex Media v.

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Eric Goldman

AUGUST 30, 2023

This is a competitive keyword advertising lawsuit. This is fine, but it deviates from courts’ efforts over the years to come up with multi-factor variations specific to keyword advertising. ” But the advertiser was engaging in comparative advertising, which I think also strongly serves the public interest.

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Kevin O'Keefe

SEPTEMBER 29, 2023

These platforms also run on advertising revenue. Run offensive posts on the platforms, you’ll lose the advertisers. There’s got to be some self regulation of what is posted by the tech companies. One can only imagine how offensive posts would be otherwise. They’re not going to want to be seen as supporting offensive postings.

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Eric Goldman

SEPTEMBER 18, 2023

This case involves Jim Adler, a/k/a the “Texas Hammer,” a Texas lawyer who has spent $100M+ on advertising to build his brand. For background on the legal battles over keyword advertising by lawyers, see this article. Bye, Goff * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. Adler PC v.

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Eric Goldman

MAY 13, 2023

For more background on competitive keyword advertising by lawyers, see this article. May 10, 2023) More Posts About Keyword Advertising * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. Allied Modular * Griper’s Keyword Ads May Constitute False Advertising (Huh?) 2023 WL 3340214 (W.D.

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Inside Privacy

MARCH 7, 2024

The framework is widely used in digital advertising, including in real-time bidding scenarios; below, we set out the court’s three main findings.

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Legal Expert Connections

SEPTEMBER 17, 2015

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. We permit emailing we permit [paper] mailing and other types of advertising, and our committee found after listening to the applicant. b),” said a spokesperson for the Board Review Committee on Professional Ethics. “We

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Hanzo Blog

SEPTEMBER 5, 2023

In today's fiercely competitive business landscape, financial services companies, like their counterparts in other industries, rely on advertising and digital marketing strategies to create brand recognition, promote their products and services to potential customers, and engage with their existing client base.

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Justia Legal Marketing & Technology blog

OCTOBER 5, 2023

New: Service Area Expansion Suggestions In recent years, Google has increasingly introduced suggestions intended to help advertisers further optimize their ads to reach new leads. Alert: Manual Cover Photo Selection No Longer Available In the past, lawyers and law firms advertising with LSAs could manually choose a cover photo.

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Kevin O'Keefe

OCTOBER 20, 2023

The shift is alarming for publishers who have relied on these platforms for web traffic and advertising revenue. Adam Mosseri of Instagram and Elon Musk of Twitter’s successor, X, have openly stated that hosting news often leads to polarized debates and has thus making it more of a liability than an asset. in September 2020 to just 6.5%

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Kevin O'Keefe

OCTOBER 24, 2023

Nonetheless, the tension between Google and publishers persists, particularly over issues like attribution and potential loss of advertising revenue. Unlike traditional publishers who rely heavily on advertising revenue generated through web traffic, most legal bloggers have a different objective.

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Inside Privacy

FEBRUARY 5, 2024

According to the FTC’s complaints, Outlogic sold this data to third parties (including in a manner that revealed consumer’s visits to sensitive locations) without obtaining adequate consent, and InMarket used this data to facilitate targeted advertising without notifying consumers that their location data will be used for targeted advertising.

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Justia Legal Marketing & Technology blog

MAY 17, 2023

These PPC experts specialize specifically in working with law firms and create customized advertising campaigns using Google Ads, Microsoft Advertising, Google Local Services Ads, and Facebook Retargeting to help lawyers achieve their law firm’s strategic goals. Final Thoughts: Why Do You Care?

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LLRX

SEPTEMBER 16, 2023

The new suite of features represents a fundamental shift in how Chrome will track user data for the benefit of advertisers. Erica Mealy explains that Instead of third-party cookies, Chrome can now tap directly into your browsing history to gather information on advertising “topics.”

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Eric Goldman

JANUARY 18, 2024

My roundup of the top Internet Law developments of 2023: 10) California court bans targeted advertising (?). Regulators have sought to suppress online targeted advertising for years, with only minimal success. In turn, advertisers have fled Twitter. Then, in Liapes v. seriously, are you still posting THERE???)

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Justia Legal Marketing & Technology blog

NOVEMBER 15, 2023

Plus, they are the only Google advertising product that offers the “Google Screened” badge to participating businesses. Now, advertisers can send and receive message content from message leads via SMS. Maximize Leads: Automatically optimize your advertising budget with “Maximize Leads” instead of a “Max Per Lead” bidding strategy.

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Martindale-Avvo

JANUARY 16, 2024

Side effects: We also haven’t seen the ads incriminate on placement elsewhere on the SERP and more generally, interfere with other advertising initiatives and marketing goals currently in place. They also didn’t feel the need to increase their budget and are comfortable with their lead volume.

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Justia Legal Marketing & Technology blog

AUGUST 18, 2023

The company recently reminded advertisers that they may see changes in the UI and ad formats as Google continues experimenting with new features to improve the experience for advertisers and users. Being mindful of Google’s policies is important for lawyers advertising with LSAs. Don’t let these changes catch you off guard!

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Justia Legal Marketing & Technology blog

FEBRUARY 14, 2024

Enhance the effectiveness of your online advertising with Justia Amplify , our specialized digital advertising management service crafted to boost conversions and maximize your return on investment. Investing in search engine marketing is crucial and highly recommended for keeping up in the ever-evolving digital world.

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Martindale-Avvo

DECEMBER 19, 2023

Deciding which one is right for you depends on your marketing budget, your skillset, your goals, and how involved you want to be in your online advertising. Pay-per-Lead Versus Pay-per-Click Marketing for Attorneys PPL is an advertising model where you only pay for a lead successfully generated by a third party.

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