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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

For example, instead of just “car accident lawyer”, consider optimizing for phrases like “what steps to take immediately after a minor car accident in [city]” or “how long do I have to file a personal injury claim for a slip and fall injury in [state]?

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

It may not be the best option if: Long-term relationships drive your business : Areas like estate planning, business law, or tax law often gain clients through referrals rather than immediate search intent. High competition Practice areas like personal injury law are the most competitive niches in Google Search.