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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Content should align with the specific regions you aim to servewhether cities, states, or counties.

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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

However, even though you can attract quality leads through Google Ads, there are a few hurdles many lawyers face when implementing it. Many personal injury lawyers and law firms also advertise for the same keywords. After all, they just searched for you right this moment!