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Law Firm Content for SEO

Justia Legal Marketing & Technology blog

For example, estate planning and workers’ compensation may require a state-level approach, while criminal defense and probate law are often more relevant at the county level. Content should align with the specific regions you aim to servewhether cities, states, or counties.

Law firm 231
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Next Level Strategy: How Law Firms Should be Using Google Ads

Rocket Matter

When people first realize they have a legal problem, they use broad search terms like "Do I need a personal injury lawyer?" As they get closer to hiring, their searches shift to "best personal injury lawyer near me" or "free consultation car accident lawyer."