Narrow Your Focus, Establish a Niche and Grow Your Law Practice
Attorney at Work
FEBRUARY 9, 2022
I started a small law firm in Detroit in 2009 with a friend of mine. Focusing on a narrow niche is the foothold that many lawyers use to gain traction. Many lawyers fear that a narrow focus will limit opportunities. When building a law practice, don’t try to serve everyone. My experience is not unique. Focus on serving someone.
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