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I started a small law firm in Detroit in 2009 with a friend of mine. Focusing on a narrow niche is the foothold that many lawyers use to gain traction. Many lawyers fear that a narrow focus will limit opportunities. When building a law practice, don’t try to serve everyone. My experience is not unique. Focus on serving someone.
What does it take to become a successful lawyer in your particular niche or practice area? In a series of in-depth interviews for the Estrin Report , Chere Estrin profiles top lawyers from all types of practices. Atlanta’s John Marshall Law School, 2009. What does Saunders believe you need to be a top lawyer in your field?
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