Sponsored Content, Small Law Firms

Track Meet: If You’re Not Tracking Your Time, Then What Are You Doing?

With continued tech improvements, it’s become easier than ever before.

macro-1452986_1280Time tracking is essential for every law firm.  

Yes, every law firm. 

Even if your law firm is not tracking time to bill clients, it’s still a necessary component for valuing your services and for determining the efficiency of your team.  

It used to be that time tracking was the worst thing that you could ask a lawyer to do. But with continued improvements in time & billing and case management software, it’s become easier than ever before. So, how do you do it, the right way?

To find out, we brought Joyce Brafford (Opens in a new window) of ProfitSolv (Opens in a new window) and Laura Kennedy (Opens in a new window) of Circle Management Group (Opens in a new window) onto the Non-Eventcast.  

This is the first episode in a monthly series that we will be releasing throughout the year with our partner, ProfitSolv (Opens in a new window).  This episode is sponsored by Rocket Matter (Opens in a new window).

In this episode, Jared kicks things off by talking with Laura about how she and her team help law firms (5:38).  

After that, the panel discusses why time tracking is important for every law firm (6:27), before offering up time tracking best practices for attorneys (11:02).  

Next, Laura and Joyce cover the value of “passive” time tracking software (12:59), which monitors your “device time,” rather than forcing you to track time manually – before covering Rocket Matter’s new passive time tracking tool, Rocket Matter Track (15:16).  

Joyce and Laura then talk over the value of using time tracking software to build efficiency in a law practice (18:13), before squarely addressing the importance of task automation (21:19).  

Of course, the trio also had to consider how AI will affect the practices of law firms, including with respect to time tracking (22:05), before finishing up by listing time tracking options in other ProfitSolv tools (26:35).

If time tracking has been a weakness in your law practice, you can quickly and easily convert that to a strength — if you opt for the right software products.