Leading Questions: Lead Generation And Intake Management For Law Firms
Can technology help firms get with the program (any program)?
Law firms fumble the bag on the regular, when it comes to managing intake.
They lose leads constantly, by being inattentive to the intake process. So, can technology help them to get with the program (any program)? You bet.
That’s why we hosted Joe Giovannoli of 9Sail on the latest episode of the Non-Eventcast podcast.
Joe was able to provide some helpful insights on lead management for law firms, including how that looks in the context of digital marketing (4:34), incoming from multiple channels (5:28).
Joe also discussed Google’s new AI search tool and its potential impact (10:21).
Next, Joe addressed the importance of law firm owners taking an active role in managing their marketing activities, including working with vendors (17:46), to build compelling websites (18:32).
Lastly, Joe talked about how it’s essential for law firms to train proficient and compassionate intake staff (26:17).
If your website is slacking, and your lead management is slumping — we’ve got no shortage of advice for you. So, tune in!
Feel free to also visit the Practice Management section of the Non-Event for more podcasts and commentary, along with your guide to the latest resources. (The Non-Event is supported by vendor sponsorships.)
Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
