Justia Legal Marketing & Technology blog

FEBRUARY 14, 2025

Did you know that potential clients don’t always land on your law firm’s homepage first? They might discover your site through a page explaining DUI laws, a blog post about child custody, or even a video testimonial from a past client. They’re comparing different law firms and looking for the right fit.

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Martindale-Avvo

DECEMBER 10, 2024

These changes prompted what personal injury lawyer Paul William McBride refers to as the “great COVID divide,” referencing an ongoing debate between younger and vetted attorneys about the value of remote work. Not all attorneys are enthusiastic about this enduring shift to remote work, however.

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Rocket Matter

FEBRUARY 20, 2025

The post Next Level Strategy: How Law Firms Should be Using Google Ads appeared first on Rocket Matter. If you run a law practice and need qualified leads who are eager to find your firm, Google Ads is a great way to start. Are Google Ads right for your law firm?

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Lawmatics

DECEMBER 19, 2024

You pull out your phone and type something like, best personal injury lawyer near me. It positions your firm at the exact point where intent meets action one of the tenets of digital marketing for law firms. Why do law firms need marketing, generally speaking? How much do law firms spend on SEO?

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Martindale-Avvo

JULY 3, 2025

What is the 2025 Landscape for Personal Injury Law? With so many law firms vying for clients, establishing a strong brand, building trust, and showcasing your expertise are essential. Personal injury legal marketing can be crucial to differentiating yourself from the competition.

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Martindale-Avvo

JULY 3, 2025

What is the 2025 Landscape for Personal Injury Law? With so many law firms vying for clients, establishing a strong brand, building trust, and showcasing your expertise are essential. Personal injury legal marketing can be crucial to differentiating yourself from the competition.

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Justia Legal Marketing & Technology blog

JULY 17, 2025

The artificial intelligence (AI) revolution presents law firms with unprecedented opportunities for growth and competitive advantage. This is a game-changer for law firms, reminiscent of how the early web allowed them to promote their services and compete in a crowded legal landscape with cost-effective strategies.

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Justia Legal Marketing & Technology blog

APRIL 29, 2025

With the rise of AI-powered search features like Googles Search Generative Experience (SGE) and Bing’s AI summaries, users increasingly see curated, AI-generated answers to queries such as “ best personal injury lawyer near me.” ” To stay competitive, lawyers and law firms must adapt.

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LawNext podcast

JUNE 25, 2025

Supio , an AI-driven platform developed specifically for personal injury lawyers, has been generating a lot of buzz. But what do the lawyers who use the platform think of it? On today’s LawNext, we hear from one of those lawyers, as well as from the company’s cofounder and CEO. Schneider was an early adopter of Supio.

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Clio

FEBRUARY 24, 2025

In just a few years, artificial intelligence (AI) tools in the legal industry have gone from being something primarily for innovators and trailblazers to becoming increasingly common for law firms of all sizes. This means its easier than ever for law firms to integrate AI solutions into daily workflows and transform their work.

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Clio

APRIL 2, 2025

The total cost of unintentional injuries to society in the US is $1,283.5 How many personal injury lawyers are in the US? million lawyers in the United States, over 135,000 are personal injury lawyersroughly 10% of all practicing attorneys. Set yourself up for success with our free Guide to Starting a Law Firm.

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Attorney at Work

JULY 10, 2025

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney. The post New Survey Uncovers Key Factors in Hiring a Personal Injury Lawyer appeared first on Articles, Tips and Tech for Law Firms and Lawyers.

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Justia Legal Marketing & Technology blog

MAY 30, 2023

Give ChatGPT an overview of your Law firm practice. To effectively leverage ChatGPT and ensure you get the best responses to your prompts, you will want to first give a background of your law firm practice as a prompt. Provide a list of legal marketing ideas for my {locality} {practice area} law firm.

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Justia Legal Marketing & Technology blog

OCTOBER 17, 2023

The homepage is one of the most important pages for your law firm website. In order to fully leverage the SEO value and conversion potential of your homepage, you’ll need to establish your brand, communicate your law firm’s value, demonstrate your expertise, and make strategic design decisions to encourage conversions.

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Legal Talk Network

JULY 16, 2024

Many lawyers today are not adequately prepared to tackle the challenges they face when it comes to law firm optimization, especially with the limited focus that law schools place on the business of law. So, what’s the key to optimizing your law firm? The team at Law Firm 1 says, “Trust us.

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Justia Legal Marketing & Technology blog

FEBRUARY 15, 2023

Big brands often work the legal industry into their spots and some law firms even run ads. Now that a few days have passed since the big game, we are looking back at some of the most memorable law firm commercials to grace viewers’ screens this year.

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Legal Talk Network

JUNE 24, 2022

Lead generation can be one of the most challenging obstacles for both law firms and lawyers. However, the lawyer lead generation space is highly competitive, so developing high-quality lead generation processes and strong inbound marketing strategies is essential to the success of your law firm.

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Justia Legal Marketing & Technology blog

FEBRUARY 13, 2024

Webinar Details & Speaker Chris Earley is an author, business coach, podcast host, and founder and CEO of Earley Law Group Injury Lawyers. Discover strategies to streamline your workflow for efficiency and productivity without sacrificing quality, time, or your mental health in this upcoming webinar.

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MatterSuite

AUGUST 10, 2023

In the dynamic realm of legal practice, personal injury lawyers find themselves navigating an ever-competitive landscape. The quest for justice is coupled with the need to stand out, especially when considering the staggering statistics surrounding personal injury cases. However, marketing can amplify this effect.

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Martindale-Avvo

SEPTEMBER 12, 2023

Your potential clients probably aren’t lawyers and might not know the difference between a personal injury lawyer handling car accident cases and a criminal defense attorney offering D.U.I. To someone outside of the legal industry, these both might fall under the heading of “motor vehicle lawyers.”

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Attorney at Work

JANUARY 12, 2025

Michael McCready | Personal injury lawyers have eagerly embraced generative AI to improve client outcomes. The post Ethics Considerations of Using AI In Personal Injury Law appeared first on Articles, Tips and Tech for Law Firms and Lawyers.

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Legal Tech Blog

OCTOBER 10, 2023

Clio , calling itself the world’s leading provider of cloud-based legal technology, has announced a new end-to-end solution designed for law firms with personal injury practices. It also serves a demand for personal injury lawyers to work seamlessly on a centralized cloud-based platform within larger, multi-practice firms. “For

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CaseFox

JULY 19, 2023

Are you a personal injury lawyer, struggling to get clients? Well, that is the case with most of the personal injury lawyers. The personal injury legal industry is worth about $53.1bn in 2022 and growing in 2023. But still, personal injury lawyers find it hard to get clients.

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LawSites

OCTOBER 9, 2023

At its annual Clio Cloud Conference in Nashville today, the law practice management company Clio introduced an array of major new products and product updates, calling the series of announcements its most expansive product update ever in its 15-year history. (I I discuss the product updates and enhancements in a separate post today.)

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LawSites

JULY 6, 2021

Around the same time, MyCase acquired Woodpecker , which provides legal document automation software for solo and small law firms. These acquisitions come after MyCase was acquired last September in a $193 million deal by private equity firm Apax Partners. CASEpeer, founded in 2015 and based in Newport Beach, Calif.,

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Martindale-Avvo

SEPTEMBER 27, 2024

Highlight Responsiveness Lawyers have a narrow window of time to grab potential client leads. People looking for a law firm won’t wait long for a response. Past work outside of the law can also be relevant to potential clients. A personal injury lawyer might offer the chance for “justice” or “making things right.”

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Legodesk

NOVEMBER 21, 2021

Law Firm Billing is a crucial element of running a successful law firm. If done inaccurately, your billing practices can jeopardize the very survival of your firm. As a lawyer, this is an applicable approach for appealing to clients and encouraging rapid payment of a bill.

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Legodesk

NOVEMBER 21, 2021

Law Firm Billing is a crucial element of running a successful law firm. If done inaccurately, your billing practices can jeopardize the very survival of your firm. As a lawyer, this is an applicable approach for appealing to clients and encouraging rapid payment of a bill.

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Clio

MAY 23, 2024

Search engine optimization (SEO) is a crucial part of ensuring your ideal clients find your law firm. That’s why it’s a good idea to work with the best law firm SEO companies when developing your SEO plan. You can read more about law firm SEO in A Guide to SEO Services for Law Firms.

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Lawmatics

APRIL 20, 2023

Digital marketing for law firms should include SEO to help ensure that their firm appears near the top of search engine results (preferably on the first page). Law firm marketing automation can help put this process on autopilot. Why Do Law Firms Need SEO?

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Martindale-Avvo

JULY 21, 2023

Keywords or phrases are search terms potential clients use to find your law firm. If you are a personal injury lawyer, are you letting search engines know that by placing that keyword phrase in your meta title of your website, or in the H1 tag of your personal injury page?

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Legal Talk Network

APRIL 16, 2021

Personal Injury lawyer and TikTok aficionado Taly Goody and lemon law lawyer and Instagram super user Michelle Fonseca-Kamana have me convinced there’s more to the platforms than clickbaity, time-sucking videos. Yet, no matter how many experts say the billable hour should go away, it’s holding firm. .

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Attorney at Work

APRIL 30, 2025

Personal injury lawyers are beginning to use AI tools for case valuation, record review, demand letters, and more. The post The Future of AI in Personal Injury Law: Will You Be Ready? appeared first on Articles, Tips and Tech for Law Firms and Lawyers.

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LawSites

JULY 6, 2022

After seven years in business serving personal injury lawyers, the company recently pivoted to launch Mighty Law , a law firm that directly competes against those PI firms by offering lower fees, greater transparency, and tech-driven efficiencies. .

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Legal Tech Monitor

MARCH 28, 2023

Rob is in the Louisville office of Kopka Pinkus Dolin law firm and concentrates his practice on trucking liability defense, motor vehicle liability defense and general liability defense. Ten Tips for Plaintiff Personal Injuries From a Defense Lawyer 1. I would like to thank Rob. Here is his guest post.

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TechLaw Crossroads

MARCH 28, 2023

Rob is in the Louisville office of Kopka Pinkus Dolin law firm and concentrates his practice on trucking liability defense, motor vehicle liability defense and general liability defense. Ten Tips for Plaintiff Personal Injuries From a Defense Lawyer 1. I would like to thank Rob. Here is his guest post.

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TechLaw Crossroads

OCTOBER 17, 2023

Clio , a leading provider of cloud-based legal technology, has taken a significant step forward for one market segment by recognizing the specialized needs of personal injury law firms and lawyers. The product is called Case Management Software for Personal Injury Firms.

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