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Building a Strong Legal Brand on Social Media in 2025

Justia Legal Marketing & Technology blog

LinkedIn: Excellent for estate planning and corporate attorneys , though it can work well for all types of lawyers. The professional networking environment fosters discussions around complex legal issues and professional development. Always include clear disclaimers on your posts, especially when discussing legal topics.

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Answer Engine Optimization (AEO): Is Your Law Firm Website AEO-Friendly?

Justia Legal Marketing & Technology blog

These disclaimers must clearly state that the information provided is for general informational purposes only and does not, and cannot, constitute professional legal advice. Users should always be strongly urged to consult with a licensed attorney for personalized guidance regarding their specific legal needs.

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Building a Strong Legal Brand on Social Media

Justia Legal Marketing & Technology blog

LinkedIn: Excellent for estate planning and corporate attorneys , though it can work well for all types of lawyers. The professional networking environment fosters discussions around complex legal issues and professional development. Always include clear disclaimers on your posts, especially when discussing legal topics.

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Beyond the Obvious: 6 Essential Google Business Profile Tips

Justia Legal Marketing & Technology blog

.” Be a “Personal Injury Attorney,” “Divorce Lawyer,” “Criminal Defense Attorney,” or “Estate Planning Attorney” if that’s your main focus. For instance, if you’re an estate planning lawyer, you can add “Estate Litigation Lawyer” and “Trial Attorney.”

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How to Adapt Your SEO Strategy for the Age of AI Search

Justia Legal Marketing & Technology blog

An AI model doesn’t inherently know if legal advice is sound. Key Steps for Effective Estate Planning”) rather than just keywords. Google uses the E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trust) to generate the human feedback data that trains and refines these AI models.

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Vanilla is a New Disrupter in Estate Planning

The Law Product Makers blog

Estate Planning, traditionally the domain of the legal profession, is about to be disrupted by another new entrant, Vanilla. The company seeks to enable financial planners to offer estate planning services and documents to their clients through a network of attorneys.

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Struggling to Reach Potential Clients? Find the Middleman

Attorney at Work

estate planning or general corporate work). Here are some ideas for building relationships with potential referral sources : Introductions: Set up a meeting to discuss your respective client lists and plan introductions. Legal advice: Provide second opinions or quick reviews of documents at no charge.