Apple’s longest-running product is an increasingly small part of the company’s business. And yet, it’s never been more successful.
By Jason Snell, who has covered Apple for over 25 years and was the lead editor at Macworld for over a decade. He currently blogs at Six Colors and podcasts on Relay FM and The Incomparable
Next week, Apple will release financial results that will reinforce that Mac sales are among the best they’ve been in the product’s history. Then, a day later, Apple will release a new device, the Vision Pro, that will join the iPhone, iPad, and Apple Watch in an ever-expanding lineup of which the Mac is only one small part.
As the Mac turns 40, it’s never been more successful — or more irrelevant to Apple’s bottom line. It’s undergone massive changes in the past few years that ensure its survival but also lash it to a hardware design process dominated by the iPhone. Being middle-aged can be complicated.
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